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Featured Position
Marcom Specialist, Lawrence General Hospital
Lawrence General Hospital's Marketing Communications Department is seeking a high energy individual with experience in public relations, marketing or related field. Experience in healthcare is a plus. The well qualified candidate will possess a bachelor's degree in Public Relations or related field, well developed writing skills, demonstrated graphic design and desktop publishing skills, and a comfort level handling multiple projects and deadlines. Three to five years' experience preferred. Accreditation in Public Relations is a plus. Events planning, and experience working with the media are preferred. We're looking for a flexible team player with a cool head, eager to integrate into a fast-paced, professional environment.
Position Summary: As part of Lawrence General Hospital's Marketing Communications Team, the Marketing Communications Specialist will assist in driving brand understanding, customer preference, and strategic marketing efforts, effectively representing the hospital's mission, services, affiliations and programs to physicians, employees, patients and the local community.
* Enhance target audience access to hospital programming through an array of communication tactics, using brand and corporate messaging in addition to service specific information.
* Cultivate internal audiences' knowledge and understanding of mission, brand and strategic objectives to foster ownership of hospital success
* Assist in increasing website traffic, working with web partner on Search Engine Optimization, integrated tracking and analytics programs, interactivity and social media tactics.
* Contribute to social media activity that will raise overall hospital profile increase customer engagement, and achieve targeted objectives using channels such as LinkedIn, Facebook, Twitter and YouTube as appropriate.
* Manage vendor relationships to help design and create marketing communication collateral, compliant with hospital branding and style guides, that supports hospital, partner and clinical growth strategies.
Position Requirements
* Strong team focus
* Ability to work with multiple colleagues, partners and customers simultaneously and at all levels of the organization
* Strong organizational skills, ability to multi-task
* Work closely with other team members to provide seamless handoffs of project materials and tactical assignments
* Contribute to team projects and the team's success in the organization.
Tactical communication expertise * Possess and leverage expertise with target-and objective-appropriate communication tactics, both traditional and new media, to achieve stated objectives
* Coach clients on best practice communication execution
* Build objective-driven communication plans
* Work with our partners and strategically prioritized clinical service line directors to support coordinated multi-channel, multi-faceted communication
* Understand the importance of brand standards in design, communications and messaging
* Exercise resourcefulness, flexibility, and detail-orientation
Writing Excellence
* Provide professional writing and editing without factual or typographical errors in a variety of media, including printed material, broadcast scripts, and digital copy.
* Demonstrate ability to translate pertinent healthcare information for presentation to internal and external audiences.
* Meet established deadlines.
* Follow established protocols in securing interviews and photographs, including appropriate informed consent forms.
* Present all work for timely and appropriate review by colleagues and director.
* Serve as editor and proofreader for team members' copy.
* Write and edit according to departmental writing style guide.
Digital marketing expertise
* Demonstrate digital marketing knowledge, especially in areas of SEO, multimedia and social media
* Exercise strong knowledge of web analytics and how to implement for best results
* Leverage experience in digital and social media, including design, content management and strategy
Education and Training
* Bachelors degree in public relations, marketing or related communication field required, Accreditation in Public Relations a plus
* Proficiency in Microsoft Office Suite, Adobe Creative Suite, Email marketing tools
Click here to apply or email your resume and cover letter.
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