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Turn Sustainability into Business Growth with Unilever, Sainsbury's, Kingfisher, O2, AirBnB, + Hundreds
Business and brand strategists attending SB London will benefit from the extensive networking and collaboration opportunities with sustainability professionals and organisations from around the world. Over 300 trend setters, innovators, researchers, designers and marketers are coming from over 21 countries to learn and share how to leverage sustainability, drive innovation and create value for their organisations.
Embrace this occasion to exchange knowledge, ideas, and collaborate on the role of brand in a sustainable and successful future. Join General Mills, GlobeScan, Hewlett-Packard, Glaxo SmithKline, Interface, Kimberly Clark, Marks & Spencer, plus many more companies from around the globe. Only 3 weeks until the Sustainable Brands community convenes in person – Register now!.
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PRESENTED BY
PLATINUM SPONSORS
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Engage with A World-class Faculty Participating in An Open Exchange of Ideas: |
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Jacobine Das Gupta-Mannak
from Royal DSM
on Sustainability in Product Design |
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Jane Ashton
from Tui Travel
on Pre-Competitive Collaboration |
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Charlie Attenborough
from National Geographic
on Global Trends in Sustainable Behavior |
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Peter Harris
from UPS
on Brands and Broad Cultural Change |
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Thanks to Unilever, BASF, Dragon Rouge and the rest of our supporting sponsors, we are pleased to offer you the chance to bring a peer, colleague or partner to the conference as your guest. Discover together how you might collaborate to bring a successful sustainable brand to market.
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NEW Q&A: Alex Cole - Corporate Affairs Director, Sainsbury's |
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Sure, Actions Speak Louder - But Your Words Better Measure Up, Too |
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This is the second in a series of posts detailing responses to a Q&A we've conducted with members of the Sustainable Brands community on a variety of issues at hand. Alex Cole, Corporate Affairs Director for UK grocery giant Sainsbury's, talks about the company's sustainability journey - how it has evolved and created greater value for the brand and its stakeholders. |
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Corporate sustainability claims are becoming standard practice, and consumer expectations have risen in kind: Data indicates that stakeholders now expect business to deliver greater value, beyond slicker products, quality services or higher profits. Sustainability marketing can make or break a reputation in the minds of this increasingly savvy audience. |
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