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The different kinds of costs and how they affect the ability of a company to drive profit. How to do the necessary calculations to determine an effective price for goods and services.  

Discuss how strategy determines a company's direction and goals, review the components of pricing and how they affect the bottom line, and conduct a series of exercises to grasp the impact of pricing decisions.  

Darryl Reynolds is a partner in a small business  consulting  firm, helping new and established businesses, improve overall performance.  He is also an adjunct professor of business with Trinity International University, teaching classes in marketing, finance, communications and business strategy.  Throughout his career he has been a groundbreaking and innovative business professional in marketing and communications, working for both small start-up firms and major corporations.  He has earned two degrees from the University of Illinois at Urbana-Champaign, a Bachelors of Art in Communications and a Masters in Business Administration.

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