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Register now, Workshop is Tuesday!
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Marketing Research: Essential and Economical For Small Businesses
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For any business, whether start-up or on-going, decisions should be based on the needs and wants of customers and prospects. By understanding how to tap into the mind-set of your target market, guesswork associated with making the wrong marketing, operational and financial decisions are greatly minimized,while the opportunity for business success and greater profitability are strongly magnified.
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 Bob Kaden owned and grew two marketing research companies over a 35 year period. He worked for many large and small companies conducting over 4,000 qualitative (e.g., focus groups, one-on-one interviews, brainstorming) and quantitative research studies (internet, telephone, mail and in person surveys). He is the author of Guerrilla Marketing Research and MORE Guerrilla Marketing Research; two books targeted at entrepreneurs, small and mid-sized businesses and intended to educate on how and why marketing research can be used economically to grow businesses.
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Limited seating, save yours
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SCORE services are provided on a non-discriminatory basis without regard to race, gender, national origin, or disability
SCORE Chicago/SBA Office
500 W. Madison Street
Suite 1150
Chicago, IL 60661
312-353-4540
[email protected]
www.scorechicago.org
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