What is it? Twitter is a social networking and microblogging service that enables its users to send and read messages known as tweets. Tweets are text-based posts of up to 140 characters.
What do you use it for? Communicating with other businesses in your local area, promoting/telling people about the work you do, following people or organisations that you have an interest in.
Follow me follow you? Hmmmm yes at first thought it can be a little bit 'stalkerish'. You follow people/organisations and they might follow you back. But this is the whole concept of twitter - you follow the people that you might be interested in, companies that you like or yes even celebritites that you are a fan of.
What's the ROI - the investment being your time? Well actually it can be HUGE. It's amazing the amount of people and companies that can become aware of your business, its products or service offering.
Whats the BIG Deal? The benefits could be an introduction, an enquiry or even an order so yes it can be a BIG Deal.
On
www.twitter.com their strapline is
'Discover what's happening right now, anywhere in the world'. A big statement which in fact can be so very true. The news finds you on Twitter you don't have to look for it.
At Marketing Geni we have helped several businesses use Twitter in an effective way, here are just a few examples:
- Holiday Company: Generated 1000 clicks to their website within 4 weeks and ORDERS
- Retail Business: Organised a 'competition/prize giveaway' which generated over 260 're-tweets', 150 clicks to their website and an increase in followers of over 200 people and ORDERS
- On-line Business: Created Twitter account, identified and followed relevant people. Hand held/coached through the first 3 weeks of twittering!
If you would like a 'free' consultation on how Twitter could work for your business - give me a call, or even better send me a tweet
