In this 4.5 hour workshop, Agriculture and Seafood Producers will learn how to optimize their use of social media to create market interest in their products. You will be introduced to the top 5 social networking tools with a focus on Facebook Marketing, and you will learn how to integrate these tools into an overall Facebook Marketing Strategy & Tactical Plan.
[Photo Credit: Kinetica Media]
To Register, Contact: Chad MacPherson Agriculture and Agri-Food Canada Government of Canada Email: chad.macpherson@agr.gc.ca Phone: 902-426-8903 Fax: 902-426-3439
NOTE: Seating limited to 35 participants
Prerequisites:
A basic understanding of computers and the internet is required, plus some familiarity with using Facebook and other Social Media Tools is recommended.
Workshop Agenda:
9:30-10:00 AM Networking & Refreshments
10:00-12:00 PM Developing Your Strategy
12:00-1:00 PM Luncheon Speaker, TBA
1:00-2:30 PM Facebook Tools & Functions 2:30-3:30 PM Q&A, Help Session 3:30 PM Close of Workshop
Signing onto Facebook is Easy!
Leveraging Facebook Pages for Business?
That Takes Training!
Facebook is one of the largest social media networks with over 740 million users, and is the most multimedia friendly of the big three. With 80% of consumers using Facebook, it's no wonder businesses and organizations are flocking to this social utility to engage, connect and build relationship with customers
While Facebook is a free tool, it can also be a potential business time robber when you don't use it efficiently. Many company's and organizations that have started a Facebook Page or Group have yet to see the conversion of fans to customers. They are wondering if the time, energy and effort is worth it when there has been little to no return on investment.
We can't say we blame them! That's why we developed the "Making it Work for You - Social Media Training for Farm & Seafood Producers". In this workshop, you will learn how to create a Facebook Page and Group, plus learn how to master the Facebook Tools and Functionality to get your name mentioned across this social network. You will also learn how to integrate your use of other social networking tools to enhance your overall Facebook Presence.
In the Making ti Work for You - Social Media Training for Agriculture & Seafood Producers workshop, we will walk you through our step-by-step process of creating a Facebook Page for your business and show you how to turn your Facebook Page into a Social Media Marketing machine. We will cover the basis of our 7-Step facebook Marketing Campaign and you will learn the practical use of Facebook Tools & Features which will spread your name across the Facebook Social Network.
Date, Time and Location:
Tuesday, October 25: Hilton Garden Inn Halifax Airport, Nova Scotia 9:30 AM – 3:00 PM
What You Will Need:
What You Will Learn:
Create a Facebook Marketing Strategy that makes sense
Develop a content and posting mix strategy that drives traffic to your online store or retail location
Set up a Custom Facebook Page for your business, non-profit or organization
Select the best applications to expand your Facebook experience
Integrate top social networks into your overall Facebook Marketing Presence
Integrate your email marketing application for lead capture and newsletter campaigns
Apply strategies to communicate with existing customers, while attracting and growing an active fan base
Monitor your company chatter
Leverage your personal facebook profile to achieve business goals
Use your page as an effective marketing tool
Customize your page with photos, video's and links, pictures and content
Use Facebook Insights and Analytics to measure your results
PLUS:
How to get a Vanity URL
Confidently Navigate the Facebook Platform
Develop link strategy to your website and other social media sites
To Enroll, Contact:
Chad MacPherson Phone: 902-426-8903 Email: chad.macpherson@agr.gc.ca Register Early, Seating is limited to 35 participants