Event Planners Association
Chicago Chapter

Proudly Presents

"How to Effectively Brand Your Company to Build Your Business"

Wednesday, June 27, 2012 

Society Art Gallery
2140 W. Fulton Street
Chicago, IL 60612

Join us as the EPA presents guest speaker, Sherry Merola, founder and president of The SMP Group, Inc., who will discuss, "How to use marketing to transition your company from a small, unknown business into a well-positioned brand - and capture new business opportunities!"

Using her first-hand marketing & advertising experiences with powerhouses like, Coca-Cola, CBOE, McDonalds, Budweiser, Ford Motor Company, Sears, Mizuno and The Morton Arboretum, to name a few, Sherry Merola will show attending event professionals how to overcome marketing obstacles and reap the new business rewards by:

• Identifying who your targets truly are
• Differentiating your company from competitors
• Matching your skill sets to your clients' requirements
• Employing low-cost, high-rate of return marketing techniques

She will walk attendees through vital traditional and digital marketing techniques to become marketing -wise and she'll take specific questions.

Meet and network with other event industry professionals and amazing suppliers
while enjoying a space filled with a unique collection of art from mid-career and emerging artists.

*Venue available for special events.

More about Sherry Merola:

The SMP Group, Inc. is a marketing and advertising consulting company that helps clients define themselves within the marketplace and grows their business through smart, strategic, creative and cost-effective marketing.  Clients range from Coca- Cola, Payless Shoes and the Morton Arboretum to Mad Croc Energy Drinks.  The SMP Group, Inc. specializes in small to medium companies.