The AIS Guide to Blue Cross and Blue Shield Plans: 2012
Dear Healthcare Executive, The AIS Guide to Blue Cross and Blue Shield Plans: 2012 provides competitive intelligence on the major players in U.S. health insurance. The book contains reliable information on Blues' plan products, market strategies, acquisitions and alliances, and features financial projections and hard-to-find data on revenues, earnings, enrollment and medical loss ratios. The AIS Report on Blue Cross and Blue Shield Plans is a completely updated competitive intelligence resource. It contains 12 information-packed chapters, with facts, trends and data about:
For more information or to order your copy today, please call 888-446-3530 or visit:
Whether you count Blue Cross and Blue Shield plans as partners or competitors, The AIS Guide to Blue Cross and Blue Shield Plans contains reliable information on Blues' products, market strategies, acquisitions and alliances. It includes financial projections and hard-to-find data on executive compensation, revenues, earnings and enrollment, plus insight into premium trends, rate hike proposals, and more. You can use this information to gain an understanding of Blues' plans market strategies, operational tactics and cost-containment techniques. This unique resource is the only place you can find reliable data on Blues' history, function and structure, along with:
For a detailed table of contents or to order your copy today, please visit:
Please feel free to contact our customer service department with any questions you may have. Warm Regards,
Melanie Matthews
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