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ShopperTech Update             November 29, 2017 - Volume 8, Number 11
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In This Issue
CHANNELS: Managing the New Pressures on Pricing
WEBINAR: Gaining Share in the Disruptive E-Commerce Environment
LATEST STI PUBLICATION: Digital Disruption in CPG & Retail
E-COMMERCE: Don't Overcomplicate Your eCommerce Strategy
STI MARKET WATCH

 

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CHANNELS

Managing the New Pressures on Pricing

By Graeme McVie

A feature article in
The Wall Street Journal earlier this fall looked at how the food business is being hit by demands from retailers seeking to draw in shoppers. 

"America's packaged-food companies are coming under pressure from retailers who are pushing big brands to lower their prices," the story begins, before reporting how leading food retailers are vying to find ways to attract shoppers amid intensifying competition . ..


STI WEBINAR

Gaining Share in the Disruptive E-Commerce Environment

Virtually all CPG companies, manufacturers and retailers are struggling to grow. Margins are under severe pressure. Now e-commerce is further disrupting the marketplace and, in some categories, has over 20% of the volume. 

To grow in this environment, companies must take share from competitors and must learn faster than ever before. Every company needs a new learning plan to drive a new strategy.

Click on the screen below to view the presentation by industry expert Gordon Wade from our recent virtual LEAD Marketing Conference:



LATEST STI PUBLICATION
 
Shopper Technology Institute's Latest Book,

Digital Disruption is the use of new technologies -- such as virtual reality, augmented intelligence, and blockchains -- to improve traditional processes and procedures. Coming to grips with digital disruption 
begins by understanding its impact and implications.

Just published earlier this month, this fourth book from the Shopper Technology Institute aims to be your guide to digital disruption, featuring essays by thought leaders and solution providers that outline the new processes and procedures so that merchants and marketers can chart a new path in today's rapidly-changing marketplace.

Click here to read samples and ordering information for the paperback and Kindle editions.

 

E-COMMERCE

Don't Overcomplicate 
Your eCommerce Strategy

By Mike Black

In our second annual industry study, we found that companies are setting ever more aggressive online sales targets, but they feel less and less certain about how they will achieve them - citing a lack of clear strategy as their number one challenge in growing eCommerce sales ... 
 

 
MARKET WATCH
 
GROCERY STORIES BLOG 
 
Grocery Stories to Entertain & Inform
 
GroceryStories.com is  an amusing collection of news and views about the world of grocery, plus entertaining videos, the world's most challenging Grocery Trivia Quiz, and more.

Recent stories include Is Thanksgiving Shopping for the Birds?, The Robots Are Coming! The Robots Are Coming, and  Inside Information about Groceries.
 
CLICK HERE to read these stories and subscribe.

 

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