2019 Cures4Cats Campaign starts TODAY!

ABOUT:

Winn Feline Foundation kicked off the inaugural Cures4Cats Campaign October 21st, 2017. This annual day of awareness is dedicated to highlighting Winn-funded research, the critical need for evidence-based medicine, early-stage biomedical research, and health answers involving cats. Each year since its inception, Cures4Cats focuses on a specific area to raise funds for feline health research, but also to bring awareness of signs and symptoms of each disease or condition for owners and bringing the veterinary community together for these efforts to help cats live longer, happier, and healthier lives. Last year the Cures4Cats focus was chronic kidney disease (CKD) and Winn was able to reach the goal of raising $50,000. Winn then matched the funds for a total of $100,000 to go towards CKD research. With last year being only the second year, Winn was thrilled with the success.

2019 Focus:

The 2019 Cures4Cats campaign focus will be an extension of last year's campaign focus, chronic kidney disease (CKD). This year we will keep with the CKD focus, but with an emphasis in the area of feline hypertension. Feline Hypertension is quite common in cats and can be seriously detrimental to a cat's health. It is the culprit for a variety of conditions relating to the kidneys, eyes, heart and could be indicative of other potentially fatal underlying systemic conditions. However, with timely detection due to regular monitoring and screening, most treatment plans are successful in managing hypertension. Winn Feline Foundation wants to increase awareness of the importance of routine monitoring and management of feline hypertension. Raising funds for further research will enable an even more hopeful future for all cats.

2019 Campaign Overview:

EDUCATE ENGAGE ENCOURAGE

The 2019 Cures4Cats Campaign will kick off on Saturday, October 19th, 2019 and run through Tuesday, December 31st, 2019. Our goal within this campaign is to ultimately raise money for feline kidney disease in which Winn Feline Foundation will match dollar for dollar up to $50,000. During the campaign we will be doing our best to spread the word about feline hypertension by educating, building awareness, engaging, and encouraging the veterinary profession and all cat lovers to help us in our efforts however they can. We have partnered with SunTech Medical to help us in our efforts this year. They understand the importance of understanding feline hypertension, so will be helping to get the word out. They are generously offering $150 off the retail price of any SunTech veterinary blood pressure monitor to any practice or individual donating to this campaign. They will also be donating a Vet25 Veterinary Blood Pressure Monitor for companion animals to be given to the hospital or organization that raises the most money in donations for Cures4Cats by referrals to cures4cats.org . The winner will be announced the first week of January 2020. Using your social media platforms will also be key to spreading the word by engaging the veterinary profession and all cat lovers. By using the hashtag #cures4cats , an additional way of WINNing will come into play. The top 2 veterinary hospitals/organizations posting educational an/or team photos/videos of what you are and have been doing for Cures4Cats during the campaign will get Cures4Cats swag for all team members. We will also be offering this to the top 5 individuals in these efforts.

KEEP CHECKING WINN'S WEBSITE During the 2019 campaign, we want to encourage you to keep checking our website. Winn will be providing content for email, website, social media and contests. It take EVERYONE to help in the Cures4Cats Campaign to continue to ensure EVERY CAT, EVERY DAY BENEFITS FROM WINN-FUNDED RESEARCH

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