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Tourism Talk - November 2017
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 Tourism Technology |
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Removing Bad Backlinks
Before Google's "Penguin" update back in 2012, having a multitude of links pointing to your website, no matter where they were from, was a positive thing. The combined total of links pointing to you actually helped your SEO.
However, after "Penguin" was released, things changed drastically. Sites with backlinks from completely unrelated websites starting being penalised, and backlink removal services started to become popular. Today, it's not the number of links that matters as much as the quality of those links.
People used to pay big money to add lots of backlinks. Now they pay big money to remove those links.
So, you've identified some bad backlinks and you'd like to have them removed. Before you begin, there are couple things to be aware of:
- There are numerous tools that claim to detect your bad backlinks automatically. Avoid them, or you might end up removing some of your best links.
- Hiring a link removal company is expensive and generally not needed. There is no secret formula to getting the job done.
- Just removing the offending links won't be enough to clear a Google penalty. You'll also need to submit a disavow report.
- The link removal process can be time-consuming and it's nearly impossible to remove all bad backlinks.
To remove backlinks, you'll need to contact the webmaster of the website and ask them nicely to delete the link pointed to your site. Always be polite if you'd like to be treated the same.
Be prepared to send many requests.
- Identify the offending link.
- Find the contact information on the website. If it's not listed, a WHOIS lookup may give you the email address for the contact that registered the domain or hosts the website.
- Send an email to the webmaster, and make the location of the link you want to remove very clear. Try to make the webmaster's job easy and make sure he can find and remove your link in just a couple minutes.
- If you don't receive a reply in 5-10 business days, send a follow-up. It's also possible you contacted the wrong person. You may need to try a different address.
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Technology Training Opportunities
Email Marketing Workshop:
Webinar (1:30-2:30pm):
If you have any questions about, or ideas for, technology training, please contact Jason Farris at 506-458-5646 or email [email protected]
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Membership
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What Discounts Would Most Help Your Business?
We asked, you responded. TIANB is listening!
Survey Results:
At TIANB we are working hard to bring ongoing savings to our members and help you reduce your business operating costs. One way we do this is by offering the Preferred Partner program. Preferred Partners are TIANB members who offer a special incentive or discount to fellow members.
The Preferred Partner program remains successful because it helps both the supplying member and the purchasing member. The Preferred Partner (the supplier) benefits from the additional business they receive from other TIANB members. The purchasing member(s) also benefits by getting a discount. It's a WIN-WIN for all involved.
While our Preferred Partner program is great and growing, we know it can be even better. To help us improve the Preferred Partner program we needed to learn more about what members are looking for when it comes to getting a business related discount. To give us insight, we recently administered a member survey. We provided respondents with a wish list of potential discounts from various sectors, and encouraged them to select as many as were relevant to their business.
Based on the survey results, the following are the top four most sought after discounts and the percentage of respondents who selected each option.
- Merchant services provider 61.8%
- Fuel / energy / propane 47.2%
- Marketing / Printing / Promotional Items 45.4%
- Insurance 43.6%
We are listening to you and working hard to secure a merchant services provider which was ranked #1 in our survey responses. In regards to the remaining three most desired discounts you will be happy to know that we currently have Preferred Partners offering discounts and incentives in these sectors. For example, did you know that as a TIANB member you can enjoy savings on propane, marketing services, printing, promotional items, and insurance simply by visiting our
Preferred Partners
web page?
We will continue to add new partners throughout the year (read about our two newest Preferred Partners in this newsletter). Keep checking our website, newsletter, and our social media for updates. For information on how your business can benefit by becoming a TIANB Preferred Partner contact
[email protected]
.
The one question survey takes one minute to complete and is still open - to participate and give your feedback
click here.
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Sustainability in Travel and Tourism Study
at University of Toronto
Kelsey Koebel, Graduate student in the Master of Science in Sustainability Management at the University of Toronto, is seeking participations to complete a 10 minute survey* regarding the state of sustainability within the Canadian travel and tourism industry.
Knowing what businesses like yours think will make a big different in understanding how the industry defines sustainability.
Please click the following link for additional information and to access the online survey.
Many thanks in advance!
*Note: participant access closes December 15th
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New Preferred Members
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Welcome to our newest TIANB Preferred Partners:
Robert W. Davidson has been supplying promotional products of all types to Atlantic Canadian businesses for over 25 years. From small items, such as magnets, decals, and pens to drinkware, golf products, tech items (USB's), and cell phone accessories. We also specialize in supplying decorated apparel with embroidery or screen print including twill, dress, polo and T-shirts, jackets for all seasons, caps and toques.
Our goal is to provide customers with promotional products that will enhance their image and events in a method that is helpful and stress free. From your initial inquiry through to delivery - we keep you involved and informed throughout the process.
We would like to offer these specials to the membership of TIANB until the end of 2017:
- 11 oz. white ceramic mugs at 1.69 each with 1 colour imprint on 1 or 2 sides - minimum 72*
- Beanie toques at 5.50 each including 5,000 stitches of embroidery*
- Cuff toques at 6.25 each including 5,000 stitches of embroidery*
*Please call for a complete quote including tax & freight to your location.
Tel: (506) 854-2289 Fax: (506) 854-2350 112 Dickson Blvd, Moncton NB
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agelessNB Publishing
Since 2011, entrepreneurs Theresa Blackburn and Stephen Chisholm have been publishing agelessNB. The human interest magazine shares the timeless stories of passionate people in western New Brunswick.
In December 2017, the Woodstock couple will launch a sister publication. TasteNB (which will be packaged with agelessNB) shares special recipes from around the province, and the stories behind the recipes that remind us of home. The launch also marks the couple's national debut - as agelessNB and tasteNB will both be in all Chapters, Indigo, and Coles stores across Canada. The magazine is already available in 50+ locations around western New Brunswick.
In 2018, the couple will launch two tourism publications: one to help small municipalities promote their communities economically, and another that will provide tourists and beer enthusiasts with a comprehensive guide to the craft brewers in New Brunswick.
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Coming soon:
HOPS Craft Brewery Guide
NEW, for CRAFT BEER PRODUCERS!
HOPS is a tourism guide for tourists and beer enthusiasts.
If you are a beer producer in New Brunswick, we've got a great deal for you.
Join TIANB before December 31st and you'll be eligible for 25% off of a HOPS advertising spread.
There will be 10,000 issues of HOPS printed and distributed to all 62 tourism kiosks and centres across New Brunswick in 2018.
A two-page spread, which includes free design, is $1250, but with the purchase of a TIANB membership (which, when prorated for the remainder of their fiscal year, is $52.52) saves you $312.50 on the cost of advertising!
Get the advantages of being a TIANB member AND get the exposure (and savings!) with HOPS!
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| New Members |
Betts' Village Family Restaurant
Offering homemade pies, muffins, cupcakes, white / raisin brown bread, rolls, soups, hand cut fries, fresh potato salad, roast of beef, real turkey, haddock, salmon and much more! Banquet room is available for parties. All welcome - reservations, walk-ins, groups, and takeout.
Visit owner, Kevin Betts, and manager, Cheryl Betts, at the restaurant located at 235 Main St., Doaktown, NB 506-365-4301
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Upcoming Events
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Please Note!
Annual General Meeting and
the Tourism Industry Summit date changes!
We will be holding
TWO separate events in 2018
&
Stay tuned for more details on both events in the New Year!
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News/Updates
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Exciting Update from Sentier Fundy Trail!
Next season the Fundy Trail Parkway, run by the not-for-profit organization Fundy Trail Development Authority Inc., will be 11 km longer and it will be completed. To help maintain this larger park, the price of the season passes will be increasing but there's good news. Until December 20th, you can purchase your 2018 season pass at 2017 early bird prices. Take advantage of this offer by purchasing on line at www.fundytrailparkway.com or by calling toll-free 1-866-386-3987.
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ITAC Reports on the Most Successful International Aboriginal Tourism Conference in its History
Tsuut'ina Nation, Treaty 7 Territory (Calgary, Alberta)
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More than 500 delegates from across Canada and the USA met in Calgary this week to focus on the continued growth of Indigenous tourism nationally and globally, during the sold out sixth annual International Aboriginal Tourism Conference (IATC), co-hosted by the Tsuut'ina Nation, in Calgary, Alberta, on their traditional land in Treaty 7 Territory.
The two-day conference at the Grey Eagle Resort & Casino in Calgary, Alberta, brought together delegates from First Nations, Inuit and Metis communities, as well as representatives and supporters from global Indigenous and non-Indigenous tourism organizations. The theme of this year's conference was "Raising Our Voices: Building Economy through Indigenous Tourism and Community Stories."
Highlights from the 2017 conference included the official name change of the Aboriginal Tourism Association of Canada to the Indigenous Tourism Association of Canada (ITAC), as well as the 2017 Aboriginal Tourism Awards Gala which recognized leaders and businesses who have showcased their ongoing dedication to increasing the profile of Indigenous tourism experiences in Alberta and throughout Canada. Presentations outlined significant aspects, strategies and accomplishments of the second year of ITAC's Five-Year Plan "The Path Forward 2016-2021" and its pillars: Leadership, Partnership, Product Development and Marketing; new and renewed partnerships with the World Indigenous Tourism Association and the American Indian Alaska Native Tourism Association; and keynote addresses from national Indigenous leaders Senator Murray Sinclair, former Chief Commissioner of the Truth & Reconciliation Commission of Canada and filmmaker Cowboy Smithx who shared messages of the importance of authenticity and Indigenous-led economic development.
Along with Tsuut'ina First Nation as the co-host, conference partners and sponsors included Destination Canada, Indigenous and Northern Affairs Canada (INAC), Parks Canada, Government of Alberta, Travel Alberta, Tourism Victoria, World Indigenous Tourism Alliance, Tourism Industry Association of Canada (TIAC) and the Adventure Travel Trade Association, Tourism Calgary, Tourism Edmonton, Tourism Saskatoon, and the Calgary Stampede. Further highlights and photos from 2017 IATC may be found at
http://www.iatc-canada.ca/.
"The sixth annual International Aboriginal Tourism Conference and successful AGM would not have been possible without the support of our co-host, the Tsuut'ina Nation," says Keith Henry, President & CEO of the Indigenous Tourism Association of Canada. "Together, we welcomed more than 500 delegates, members and stakeholders to their traditional territory where we established a framework for continued growth for Indigenous tourism in Canada and globally."
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You're going places in your career.
Professional Credentials from
emerit make the trip a little smoother.
Professional Certification and training from
emerit is available for man
y
tourism and hospitality
related occupations.
When tourism and hospitality professionals complete the
emerit
certification requirements for their occupation, they are awarded the right to use an
emerit
Professional Designation. Depending on their occupation, they receive the Tourism Certified Professional (TCP), Tourism Certified Supervisor (TCS), or Tourism Certified Manager (TCM) credential.
People who have earned
emerit
credentials:
- have a comprehensive understanding of the skills and knowledge required to perform their job;
- have demonstrated that they meet nationally recognized occupational standards for their profession;
- have gained professional recognition of their expertise in their field;
- have taken extra steps to demonstrate commitment to their career, profession and industry.
Like other academic and professional designations,
emerit
certified individuals can proudly display their credential after their name to identify themselves as among the top performers in their profession. Professional credentials from
emerit
should be included on résumés, business cards, email signatures and letterhead. They should also be included in social media profiles, as a great way to make connections and be found by other professionals in the industry.
Developed by industry professionals and hospitality educators, emerit training and certification resources are available for
dozens of occupations
, including:
Event Coordinator
Event coordinators generally have a passion and enthusiasm for working with people. emerit harnesses that energy and adds the broad range of multidisciplinary skills from human resources to budget management needed to excel in a fast paced environment.
Food and Beverage Manager
emerit
Food and Beverage Server training is forged on the industry tables, with real-life practical work environments that range from sports bars to 5-star dining experiences.
Front Desk Agent
Remember, there is a difference between brand and skill training - teach your Front Desk Agents to smile and wear their uniform proudly while serving the customer with courteous efficiency. A well trained Front Desk Agent will process more transactions, faster, with fewer errors, while simultaneously winning your guests' loyalty. Equip your Front Desk Agents with skills that paint smiles onto your customers' faces.
Heritage Interpreter
Delivery is just one of the skills in the emerit Heritage Interpreter training program. emerit training also fine-tunes your communication skills and processes to maintain professionalism, and it provides the skills to develop new programs.
Housekeeping Room Attendant
Well trained Housekeepers mean happy guests. If guests are happy, that in turn means good reviews, repeat visitors, and positive word of mouth marketing. And for you that means long term employability and greater future opportunities.
Hunting Guide
With emerit Hunting Guide training you will build on your natural survival and leadership skills to become a sought-after guide. Hunting Guides trained with emerit respect and maintain their natural surroundings and teach others the essential elements of hunting. Learn to create meaningful, safe and enjoyable wilderness experiences and build positive word of mouth. This will enhance and maintain your reputation which helps you increase revenue.
Reservation Sales Agent
With emerit training, you will have the skills and confidence to satisfy customer needs. Reservation Sales Agents trained with emerit encourage visitors to use more products/services, stay longer and return often.
Supervisor
Supervisors who use Canadian made emerit training provide valuable guidance, lead by example and excel at all facets of people management. Unleash motivation, engage talented people and drive sales for the establishment with emerit Supervisor training.
Taxicab and Limousine Driver
Often the first local contact for visitors, as a taxicab or limousine driver you can have a significant positive influence on a tourist to your city. As you assist guests in getting to their chosen destination, you provide one of the most essential services in the tourism industry.
For more information on
emerit
training and certification programs, visit
emerit.ca
or call 1.800.668 5313 to speak to an
emerit
Training Solutions specialist today.
Did you know emerit certification programs are eligible for Canada-NB Job Grant?
Please click
here
for more information.
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Upcoming Training Programs
Food Safety
Fredericton - December 13
Saint John - January 31
Want training in your area?
(Find 12 people and we can come to you.)
WorldHost
Responsible Beverage
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