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Tourism Talk - October 2017
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In this edition...
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Message from the President:
Tourism Technology:
Membership:
Upcoming Events:
Finance:
News & Updates:
Training & Programs:
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 Message from the President and CEO |
What is Tourism?
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Ronald Drisdelle
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Defining what tourism actually is can be difficult.Tourism is, in essence, a concept measured by visitor movements and expenditure (demand) and the existence of a wide range of visitor facilities (supply). New Brunswick can boast of having great beaches, beautiful coastal views and picturesque scenery. Yes, our province's landscape is definitely a selling feature. That said, the reality is that without tourism businesses and continued business growth tourism wouldn't exist!
Tourism is a dynamic and competitive industry, and the fastest growing in many parts of the world. In today's business climate, the capacity to adapt quickly to an ever changing and tough environment is crucial for success. Repeat business and meeting customer expectations, combined with offering authentic experience, is today's formula for success.
I'm sure there are many businesses out there that do not fully realise their connection to tourism. I like to say most businesses are linked to tourism.
Tourists spend on:
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Gas and Oil
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Groceries
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Cultural activities
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Restaurants & Bars
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Accommodations
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Sports & recreation
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Clothing purchases
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Transportation
(including vehicle rentals)
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Convenience stores
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This does not take into account how tourism also influences the construction and manufacturing sectors. Tourism, by no short measure, contributes significantly toward enhancing our communities and our province as a whole; where we enjoy great education systems, good health care and modern infrastructure.
Did you know that NB's Tourism Sector employs 31,200 people? It brings in 106 million in provincial taxes and 16 million to municipalities each year. NB's Tourism GDP equals the combined GDP of Agriculture, Forestry and Fishery. Did you also know that tourism is New Brunswick's 3rd largest industry? Tourism is definitely a serious sector; a driving force behind job creation and it increases export earnings and growth of the provincial economy.
So what is tourism? Today we can all be proud and say that tourism in NB is the "talk of the town." And rightly so, as we come to appreciate its true influence on our economy...and ultimately our communities. Tourism is a booming Industry from which we ALL BENEFIT.
Thank you, tourism businesses, for your outstanding impact on the evolution of the NB tourism industry over the years.
Ronald Drisdelle, President and CEO
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| Advocacy |
TIANB is preparing a submission on behalf of the NB tourism Industry to the task force appointed to examine the effectiveness of the Workers' Compensation system and overall impact on tourism businesses.
The task force released a
discussion paper and a
schedule of public meetings as part of the consultation process. The results of the Workers' Compensation assessment could impact your business cost dramatically in the future.
We strongly encourage to you to attend the public meetings in your area and have your voice heard.
Your feedback is critical to appropriately address the needs and realities of current and future workplaces. A survey will be sent out in the next few weeks to garner your input regarding this matter.
Please follow us on
Facebook and
Twitter for more articles/information regarding the Workers' Compensation proposed changes.
Thank you!
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Department Update
Our September/October Video Production & Marketing workshop was very well received, many
positive comments! As a follow-up to that, a bit later in November there will be a tutorial video on working with HitFilm Express -- free video editing software -- to create a basic video of your own. Be watching for that!
This December we will be presenting another 1-day
workshop on Email Marketing in multiple locations throughout NB. Please register early!
We're currently part-way through our fall webinar series (there's still time to register for
Influencer Marketing) and we continue to meet with business owners and operators for 1-on-1 training sessions.
Contact Jason Farris at 506-458-5646 or
[email protected]
to inquire.
And now, this month's featured article - Protecting Your Backlinks Profile
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Protecting Your Backlinks Profile 
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n our continuing series on Negative SEO, today we're talking about backlinks.
A backlink, also called an "inbound link" or "incoming link", is created when one website links to another. The link between the two websites is the backlink - so named because it points back to the page that linked to it.
Backlinks are especially valuable for SEO because they represent a "vote of confidence" from one site for another, and to a search engine like Google, this says your site must be important. The more links, the more importance your site is given. However, the
content
of those sites also matters.
Most often, spammers will perform negative SEO against your website by building low quality links or redirects from sites with completely unrelated content. (Think of the bad stuff that's out there -- these are the sites they'll probably link to you.) It is vitally important to know when someone is creating links or redirects to your website. This is the most important action you can take in preventing spammers from succeeding.
From time to time, you should do a manual check of backlinks to your website. You can use free tools like
https://smallseotools.com/backlink-checker/, or there are many paid options. (A search for "backlink checker" will produce plenty of choices.) Some of the paid options can send you email alerts when your website gains or loses important backlinks, which is a definite advantage. Instead of having to manually check your backlinks, you can have everything you need to know sent to your inbox.
Next time: How to remove a bad backlink. Stay tuned!
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| Membership |
Featured Preferred Partner
To learn about how you can gain access to potential new clients through a TIANB Preferred Partner membership, contact
[email protected]
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TAYLOR PRINTING GROUP INC
Since 2005, Taylor Printing Group is your choice for innovative printing and visual communication needs in Atlantic Canada by providing a "Taylored" solution. We offer expert tangible solutions that help you get noticed because print is an experience. Taylor Printing is the foremost print service provider offering interior & exterior signage, flyers, brochures, trade show booths, banners & stands, mail inserts, books, folders, promotional materials, postal code targeting, inserts, journals and so much more. We have the ability to schedule and print on demand and fulfill our clients' orders with multiple pieces, package and ship just the quantity required, helping reduce cost and space required for inventory.
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Congratulations!!
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Mr. & Mrs. Joe John Sanipass |
Joe John Sanipass -
Traditional Mi'kmaq Basket Maker from Elsipogtog First Nation
is a finalist for the Aboriginal (Indigenous) Cultural Tourism Award at the Canadian Tourism Awards!
Mr. Sanipass was also the recipient of TIANB's 2017 Pioneer Award. The Pioneer Award recipient is chosen for its commitment and outstanding contribution to the promotion of tourism in New Brunswick.
Read more
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New Members
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The Acadian Tourism Commission of Atlantic Canada (ATCAC) brings together Acadian tourism operators and stakeholders in the Acadian regions of the Maritime Provinces (Prince Edward Island, New Brunswick and Nova Scotia).
ATCAC aims to achieve the development of a strong Acadian tourism industry.
The target markets are Atlantic Canada, Quebec, Ontario and New England, which complement the efforts of partner governments.
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Joey's Pub & Eatery is a local favorite in Bathurst, NB located in a newly renovated space at 2050 St Peter Avenue! Joey's specializes in local seafood and is great for a causal meal /drinks with friends, dinner with the family or a romantic date night. Joey's has a huge selection of locally brewed beer, domestic, and imports.
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Aventures Nepisiguit Adventures is an experiential tour guide company founded by two family physicians, Julie Langlois and Samuel Daigle. Partnering with extraordinary people, local cultural groups and businesses, ANA's mantra is to get more people back into nature to balance the life of the mundane and the overuse of modern medicines. They feel that being in the moment and being active in nature is often the best source of prevention and treatment. They offer Hiking, Canoeing, Biking, Kayaking and Camping tours during all seasons. The company slogan reads, "Come get your vitamin N...ature!"
For in depth information about Aventures Nepisiguit Adventures tours, please visit their website at
nepisiguitadventures.ca
Don't forget to follow them on Social media.
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Upcoming Events
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You Asked... We Listened!
We are pleased to announce that due to the ongoing feedback on our Annual Tourism Industry Summit, TIANB will be changing the platform of our yearly event. We will be holding
two
separate events; the Annual General Meeting will be held in May and will rotate through-out the province each year. The Annual Tourism Summit will be moved to November (Fredericton 2018) to allow more participation from industry operators after the summer tourism season has closed and before the winter tourism season begins.
Our primary goal of the Summit will continue to provide "You" our members an opportunity to engage in open dialogue, networking learn from educational keynote speakers who touch on issues that are facing our Tourism industry here in New Brunswick.
The 2018 AGM will be held on May 23, in the beautiful city of Campbellton. Be sure to SAVE THE DATE and stay tuned for further details on time, venue and our mystery guest speaker.
We look forward to seeing everyone at our 2018 upcoming events!
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Finance
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 Department of Finance modifies passive investment income rules for Canadian-Controlled Private Corporations (CCPCs) by introducing $50k/annual income threshold. Click here for more. Quick Facts:
- The Lifetime Capital Gains Exemption (LCGE) provides a tax exemption for capital gains realized by an individual on the disposition of qualified small business shares up to a lifetime limit of $835,716 in 2017, indexed to inflation.
- The lifetime limit in respect of capital gains from the disposition of qualified farm or fishing property is $1 million. A farmer or fisher can claim an LCGE of up to $1,000,000 on the disposition of eligible property, including on the transfer of such property to a child.
- CCPCs with taxable passive income above the $50,000 threshold in 2015 represented 3 per cent of the CCPC population, but earned more than 88 per cent of total taxable passive income. The vast majority of businesses will not be affected by the tax changes.
- In Canada, 80 per cent of passive investment income is earned by 2 per cent of all CCPCs.
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News/Updates
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From left: Michel Losier and Ann Leggatt, NB Power; Keith DeGrace, Owner, Atlantic Host Hotel; Angela Greene, Tourism Industry Association of NB; Hon. Brian Kenny, Minister of Education and Early Childhood Development; Hon. Denis Landry, Minister of Justice and Public Safety.
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Atlantic Host Hotel joins the NB Power eCharge Network
Bathurst, N.B. -
NB Power and the Atlantic Host Hotel are pleased to announce the commissioning of a standard level-2 charging station for electric vehicles (EV) located in the parking lot of the Atlantic Host Hotel, 1450 Vanier Blvd, in Bathurst.
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National Occupational Standards Available from
emerit
National Occupational Standards from
emerit
are manuals listing the skills and knowledge required to be successful in a wide range of tourism and hospitality occupations, including:
National Occupational Standards are developed and validated by hospitality professionals, tourism educators and other industry experts. They represent what employers look for in new hires, and reflect workplace conditions and issues affecting the occupation.
Individuals, businesses and educators will find dozens of practical uses for National Occupational Standards, such as:
- Determining training needs
- Benchmarking training or curriculum
- Developing training or curriculum
- Providing career advice and guidance
- Creating job descriptions
- Reviewing employee performance
- Formulating interview strategies
- Identifying candidates for advancement
For more information on
emerit
training and certification programs, visit
emerit.ca
or call 1.800.668 5313 to speak to an emerit Training Solutions specialist today.
Did you know emerit certification programs are eligible for Canada-NB Job Grant? Please click
here
for more information.
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Want training in your area?
(Find 12 people and we can come to you.)
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