STATUS REPORT
Community partners rallied together in 2015 to launch Watch Muskegon, a three-year campaign to improve the overall image of Muskegon. Midway through the campaign, a perception research study was completed and data shows our efforts are working!

As we continue to focus on our three pillars of Education, Beautification, and Marketing, we’d like to share how the Watch Muskegon campaign has made an impact throughout Muskegon County and beyond.
DID YOU KNOW?
  • 95% of Muskegon residents and 38% of respondents throughout West Michigan recall seeing or hearing messages related to the Watch Muskegon campaign.

  • Muskegon County’s greatest points of difference appear to be its natural amenities (beaches, parks, lakes), as well as cultural amenities and diversity.

  • The most positive comments about the area tend to focus on things related to the lakeshore and recreation.

  • The Watch Muskegon campaign has been effective at being noticed and helping to positively influence the image of Muskegon, both locally and throughout West Michigan.

  • Compared to results collected in 2014, Muskegon-area residents have an improved view of Muskegon.

  • Though there may be some opportunities to refine messaging and media placement, it seems clear that the Watch Muskegon campaign has the potential to continue to shift opinions and generate enhanced visits, economic activity and community momentum.
GET INVOLVED!
Do you want to see the Watch Muskegon Campaign continue for another three years? We need your help!
Have questions? C ontact Carla Flanders at cflanders@muskegon.org .