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Network Notes - Featured Events from Around the State
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October, 2017
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Below are select offerings from each region. For the full listing of events and workshops go to our Searchable Calendar.
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Promoting Your Organization Takes Effort
"People don't at first follow worthy causes.
They follow worthy leaders who promote
worthwhile causes."
~ John Maxwell
It seems like once a month, I read an article in the local paper about a particular nonprofit agency. Curious how the agency receives such positive publicity on such a regular basis, I contacted the Executive Director, Claudia, to find out her secrets.
"It's really no secret at all," she said. "It's just that we make a concerted effort to promote our organization because it's an important part of our community. We don't take for granted that everyone knows what we do, and more importantly, why they should care, unless we tell them."
There are many promotional tools - email / print newsletters, social media, special events, and advertising. One of the most effective, and least expensive, is through a well-thought out Media Relations Plan as part of your overall Marketing / Communications Plan.
Here are some of Claudia's "secrets" to get you started:
- Develop a relationship with the media. Whether it's a daily or weekly newspaper, magazine, or radio or television station, arrange an appointment with the editor, station manager or his/her representative.
- Ask how they operate so that you can provide them with appropriate, meaningful information to the proper contact in the format they prefer.
- Explain what your organization does, how it impacts the community, and how you can be a resource to them.
- Contact them when a local, regional or national story arises that involves your organization's mission. For instance, if you work with low income clients, when national research related to a change in the poverty level is released, let them know what the local numbers really mean. Eventually, you could become their go-to local expert in that area.
- Once you've established a relationship, offer to write a column or appear as a guest on a local radio or television show, either once or on a regular basis.
- News releases - Write your release to begin with a "hook": Tie your event or project to a major issue or show how you fulfill a community need. Write a compelling headline and lead paragraph. Many news releases start with what and when instead of why. The first thing to do is explain to readers (and the editors) why this release, and your organization, is important.
Promoting worthwhile causes,
Bea Northcott
Training Associate
Indiana Nonprofit Resource Network
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Using Social Media to Connect with Your Constituents and Raise More Money
Facebook. Twitter. LinkedIn. Instagram. Pinterest. YouTube. SnapChat. Email. Online advertising. And let's not forget about your website. This workshop will help you learn more about each platform and understand the target user base, all while providing actual marketing and fundraising tactics that you can implement when you get back to your desk. The content will be appropriate for nonprofit staff, board members, or volunteers. This workshop can help you organize and streamline your social media efforts so you can stay focused on growing donors, raising funds, recruiting new volunteers and advocates for your cause, and increasing community awareness.
When: Wednesday, November 15
Where: TBD
Presenter: Laura Macknick,
Macknick Philanthropy Advisors
Cost: TBD
Donor-Focused Development for Your Major Gift Program: Working Toward a Donor's Passion Gift
Increasing dollars during flourishing economic times encourages nonprofit organizations to be even more strategic about their fundraising efforts. The predominant way to engage your contributors and convert annual donations to major gifts for your nonprofit comes down to one strategy - focusing on your donors. Learn how getting to know your donors can translate to meaningful and relevant cultivation, how engaging your donors with the organization promotes gratifying gift experiences, and how stewardship methods can help perpetuate additional gifts for your organization. Tools provided will include proven tactics and actual gift stories that can help encourage a transformational gift to your agency.
When: Wednesday, December 6
Where: TBD
Presenter: Laura Macknick, Macknick Philanthropy Advisors
Cost: TBD
F
or more information, contact James Cramer,
Director, Indiana Nonprofit Resource Network, Northern Region or call (574) 295-1650.
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Southern Region
Jasper
Crucial Conversations: Finally (and Successfully) have those difficult conversations you have been avoiding
Learn the concepts from best-selling book, Crucial Conversations, by Vital Smarts, on how to have difficult conversations at work, at home, or in just about any setting. Whether it is a co-worker who is holding you back because he/she is not living up to commitments, a spouse who is spending beyond your budget, or a boss who is sending mixed messages, you will gain the understanding and skills to successfully address these issues with candor and respect... and improve your results.
When: Tuesday, October 24, 11:30 am - 1:30 pm EDT
Where: The Train Depot, 201 Mill Street, Jasper, IN
Presenter: June Miller, Indiana Nonprofit Resource Network
Sponsors: Dubois County Community Foundation and the Indiana Nonprofit Resource Network
Cost: $20, includes lunch and materials
Scottsburg
Fundraising...Donor Communications That Engage and Retain Donors
If you're a fundraiser or nonprofit development professional, you've likely heard the term "donor retention." It's one of the hottest topics of discussion in the nonprofit sector. But what is donor retention? Why is it important? And most importantly, how do you achieve it?
This workshop will focus on how to effectively communicate with your donors in order to increase your retention rates. We will also focus on what can be done about retaining donors and building donor loyalty based on the principles of Dr. Adrian Sargeant and Tom Ahern, two of the foremost authorities on donor communications. We will show examples of their principles in action via various kinds of written and digital communications. The results of improved donor communications can be astounding when put into daily use. After all: it's not about you. It's about the donor.
When:
Wednesday, November 1, 11:00 am - 1:00 pm EDT
Where: Lifelong Learning Center, 1092 W. Community Way, Scottsburg, IN
Presenter: Steve Shattuck, Bloomerang
Sponsor: Scott County Community Foundation
Cost: $10, includes lunch and materials
Registration and Additional Information: Jaime Toppe at
info@scottcountyfoundation.org
Seymour
Crucial Conversations: Finally (and Successfully) have those difficult conversations you have been avoiding
Learn the concepts from best-selling book, Crucial Conversations, by Vital Smarts, on how to have difficult conversations at work, at home, or in just about any setting. Whether it is a co-worker who is holding you back because he/she is not living up to commitments, a spouse who is spending beyond your budget, or a boss who is sending mixed messages, you will gain the understanding and skills to successfully address these issues with candor and respect... and improve your results.
When: Tuesday, November 9, 11:15 am - 1:30 pm EST
Where: Community Foundation of Jackson County, 107 Community Way, Seymour, IN
Presenter: June Miller, Indiana Nonprofit Resource Network
Sponsors:
Jackson County United Way, Community Foundation of Jackson County, the Greater Seymour Chamber of Commerce, the Jackson County Visitor Center, and Brownstown Chamber of Commerce
Cost: $20, includes lunch and materials
For more information, contact
June Miller, Director, Indiana Nonprofit Resource Network, Southern Region.
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Eastern Region
Creating a Realistic Development Plan for Your Nonprofit Organization
 With a multitude of media and information available to nonprofits on fundraising advice, organizations can be more overwhelmed than ever on deciding where to begin. Whether you are new to fundraising or have experience in the field and are seeking a fresh approach to planning for your resource development endeavors, this workshop will focus on practical strategies and tactical steps for creating a viable fundraising plan. Learn about:
- Setting monetary and donor engagement goals
- Planning various fundraising approaches
- Incorporating annual appeals, major gifts, and planned gift opportunities
When:
Tuesday, October 17, 9:00 am-12:00 pm EDT
Where:
Bartholomew County Public Library, 536 Fifth Street, Columbus, IN 47201
Presenter:
Laura Macknick, Macknick Philanthropy Advisors
Sponsor:
Bartholomew County Public Library
Cost:
$35
Grant Writing: The Journey to Grantsmanship
 Learn how you can expand the capacity and resources of your agency.
Grant writing is both a skill and a talent. This workshop is designed to give participants
an introduction to successful grant writing. They will learn a step-by-step process for developing ideas into fundable projects.
Proposal Development:
- Develop an idea (bring an idea, proposal application or guidelines)
- Types of grant funders and cultivating the relationship with funders
- Receive an overview of the grant writing process
- Develop a grant management system
- Pre-application checklist
- Craft a case for support
- Define goals and objectives
- Develop methods, work plans, and budgets
- Create evaluation/sustainability strategies
- Use the logic model
- Report and stewardship
- Leave with materials that will prove helpful in preparing proposals
When:
Tuesday, October 24, 9:00 am-12:00 pm EDT
Where:
Ball State University Alumni Center, Meeting Room 1, 2800 West Bethel Avenue, Muncie, IN 47306
Presenter:
Nick Parkevich, Senior Associate, Loring, Sternberg & Associates
Sponsor:
United Way of Delaware County
Cost:
$35
 There is a great generational shift occurring in the US, affecting jobs, families, and philanthropy. Today, there are five generations of donors. How do you cater to all of their unique wants and needs? Organizations find it difficult to find ways to approach each generation of donors; they either apply one-size-fits-all tactics or only focus on one or two generations. Despite what you may have heard, donors from all generations have more in common. There are no silver bullets, but in this session you will learn:
- Giving characteristics and preferences for each generation
- Tactics for approaching each generation
- The giving approaches common to all generations of donors
When: Tuesday, December 5, 9:00 am-12:00 pm EST
Where: Bartholomew County Public Library, 536 Fifth Street, Columbus, IN 47201
Presenter: Adam Clevenger, CFRE, Senior Associate, Loring, Sternberg & Associates
Sponsor: Bartholomew County Public Library
Cost: $35
For more information, contact
Lesley Devine, Director, Indiana Nonprofit Resource Network, Eastern Region.
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Western Region
The Douglas W. Eberle Not-for-Profit Board Governance Series
This series, named after the late Douglas W. Eberle, is especially designed for the volunteer leaders on nonprofit boards.
The series is open to any Indiana nonprofit, though preference is given to Tippecanoe and surrounding counties, and limited to 75 attendees per session.
Where: The Lafayette Country Club, 1500 S. 9th Street, Lafayette, IN 47905
Sponsors:
The Community Foundation of Greater Lafayette, North Central Health Services, United Way of Greater Lafayette, and Indiana Nonprofit Resource Network
a program of Indiana United Ways, with support from Lilly Endowment Inc.
Cost: $20 per person.
Includes lunch.
Register:
http://www.uwlafayette.org/indiana-nonprofit-resource-network
- October 4 - Evaluating Your Board & Recruiting New Talent
- November 1 - Engaging Millennials to Serve and Give
The Putnam & Montgomery Nonprofit Learning Series
Where: The Inn at DePauw University, 2 W. Seminary Street, Greencastle, IN
Sponsors: The Putnam-Montgomery Nonprofit Learning series is a collaboration between the Putnam County Community Foundation, with thanks to their sponsor Hendricks Power Cooperative, the Montgomery County Foundation, with thanks to their sponsor Hoosier Heartland State Bank, and the Indiana Nonprofit Resource Network, a program of Indiana United Ways, with support from Lilly Endowment Inc.
Cost: $15 per person per workshop (in advance) / $25 (on site registration); includes lunch
Register:
www.mccf-in.org/grants/
Questions:
Tanis Monday,
Putnam County Community Foundation, 765-653-4978,
Cheryl Keim
, Montgomery County Community Foundation, 765-362-1267
Telling Your Story and Evaluating Impact
When:
Tuesday, October 10, 11:00 am - 2:00 pm EDT
Presenter: Jennifer Pendleton, Aly Sterling Philanthropy
How to Make the Ask and Be Held Accountable for Success: Boards in Fundraising
When: Tuesday, November 14, 11:00 am - 2 p.m. EST
Presenter: Aly Sterling, Aly Sterling Philanthropy
For more information, contact
Tonja Stokes, Director,
Indiana Nonprofit Resource Network, Western Region.
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Central Region
Grant Writing for Beginners
Preparing well-written grant proposals is an essential component in the fundraising effort and sustainability of every nonprofit. This workshop outlines the most important elements of getting started in writing grant proposals that will result in additional funding. The benefits will be a greater understanding of what is involved in grant proposal writing and more funding for your nonprofit. This workshop is designed for both nonprofit staff and board members.
When: Wednesday, October 18, 2:00 pm -5:00 pm EDT
Where: United Way of Central Indiana, 2955 North Meridian Street, Indianapolis, IN 46208
Presenter: Marci Price, Director of Grants and Foundations, and Kim Donahue, Director of Agency Services, United Way of Central Indiana
Cost: $30, United Way of Central Indiana partner agencies; $35, other nonprofits
Unifying Your Communications Toolkit For Operational Success
 Bohlsen Group, the Indianapolis agency creating Unified Marketing for Good, hosts a single-day workshop that will help your organization develop its marketing toolkit so that you can raise more funds, recruit more volunteers, and more effectively share your impact story. To create the workshop's program, Bohlsen Group and the United Way of Central Indiana will let local nonprofits vote on the communications tactics they most want to explore in practical application.
When: Wednesday, November 1, 9:00 am - 4:00 pm EDT
Where: United Way of Central Indiana, 2955 North Meridian Street, Indianapolis, IN 46208
Presenters: The team from Bohlsen Group, including President Vicki Bohlsen
Cost: $50, United Way of Central Indiana partner agencies; $60, other nonprofits
Board 101
Are you a new board member and unsure of what your role and responsibilities might be? Do you currently serve on a board, but find yourself asking questions you don't know the answers to? Become an informed, engaged, and effective board member. This workshop is designed for nonprofit board members and staff, new and old, to learn more about best practices in board roles and responsibilities and highly effective board leadership.
When:
Wednesday, November 15, 9:00 am - 12:00 pm EST
Where: United Way of Central Indiana, 2955 North Meridian Street, Indianapolis, IN 46208
Presenter:
Rebecca Kirby, President and Lead Change Agent, Metamorphosis Change Agents
Cost:
$30, United Way partner agencies; $35, other nonprofits
For more information, contact Stephanie Eft , Director, Indiana Nonprofit Resource Network, Central Region.
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