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OUR CRITICAL ANALYSIS OF THE WEEK'S NEWS
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Terrible and saddening news has filled the airwaves recently, so we've chosen some positive stories to share with you today.
Listening to the media, self-driving cars seem like they're coming any day now...but how do they stay on the road? 3M is developing technology solutions to create "smart roads" for autonomous vehicles and increasing safety for the vehicles of the future.
Speaking of cars, auto insurance is becoming more user-friendly and the claims process is speeding up, thanks to AI innovation incorporated in apps.
Finally, despite constant chatter about robots replacing all of our jobs, there is one surprising place humans are apparently safe for now: the NYSE.
Check it out!
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Self-driving cars are a hot topic. But what about the technology outside of the vehicles themselves that will enable a safer journey and faster regulations?
3M is partnering with transportation departments around the U.S. to test its products. Tight-budgeted DOTs are struggling just to fill potholes and plow roads, so 3M is developing future vehicle products with budget, safety and cybersecurity in mind.
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Ava and Mia Want to Fix Insurance
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Buy, Buy, Buy, Cell, Cell, Cell
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Started in 1817, the New York Stock Exchange is usually what the general public imagines when they think of stock traders rushing around a noisy trading floor. These NYSE traders are described as the face of Wall Street, but critics argue that humans are only kept at the exchange for marketing purposes and TV cameras, like a Disneyland for finance.
Showmanship is one of the reasons to keep humans involved in trading,
Quartz reports, including the bell ringing ceremony of initial public offerings. Companies who list on the NYSE are divided as to the importance of humans involved on trading floors. Human brokers also have the advantage of using a d-Quote, which allows time to adjust or add stock orders at the end of trading, possibly the most important time of the day when news can break. Humans are also important during times of crisis, such as software errors causing losses and people on the trading floor closing down trading manually to prevent further losses.
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» BOTTOM LINE: A Rough Road for America's Infrastructure
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Our aging electricity grid is arguably one of our nation’s greatest engineering achievements, but considering its recent D+ rating by the American Society of Civil Engineers, it needs work. Business Insider reports that replacing it could cost up to $5 trillion! There’s no question of the need to invest in our energy infrastructure (the very device you’re using to read this blog depends upon it!). But debate abounds over how we begin: do we repair existing structures in attempt to preserve our existing investment, or should we double down on new, cleaner, more efficient options that could last longer?
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»FEATURED CASE STUDY: CCOE
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KCD PR was selected to promote the San Diego Cyber Center of Excellence (CCOE), a nonprofit organization that promotes alignment and collaboration within the cyber community.
KCD PR developed a comprehensive public relations strategy by first thoroughly understanding the nonprofit organization space, then establishing a set of measurable objectives and communications guidelines to guide the overall strategy that would help CCOE position San Diego as the hub for all things cyber-focused.
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