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ShopperTech Update               October 27, 2017 - Volume 8, Number 10
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In This Issue
DIGITAL SOLUTIONS: Machine Learning + Retail Execution = Supercharged Store Visits and Data Analysis
RESEARCH: Five Ways Virtual Reality Disrupts Market Research
WEBINAR: Putting the Shopper into Shopper Marketing via In-Store Behavior Analysis
STI MARKET WATCH

 

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DIGITAL SOLUTIONS
Machine Learning + Retail Execution = Supercharged Store Visits and Data Analysis

Have you ever imagined how different your day would be if you had a dedicated personal assistant? Someone who could arrive early and stay late, doing the administrative legwork so that you could make the most of your time.

Look no further than machine learning - an emerging technology that enables computers to learn from and make predictions about data without explicit instructions...


VIRTUAL LEAD MARKETING CONFERENCE

 

The12th LEAD Marketing Conference is a virtual event that features some of the industry's most knowledgeable experts speaking on topics in the Loyalty, Engagement,  Analytics, and Digital Applications areas.

Registration is Complimentary -- attend all day on Thursday, November 2nd as the conference streams live, or just log in for the sessions that interest you.

Scheduled presentations include::
  • Building Share in an E-Commerce Environment
  • Why Your Brand Needs VR Now
  • Multi-Dimensional Use of Data and Analytics in CPG Marketing
  • Personalizing the Grocery Shopping Experience with AI
  • Competing in an Omnichannel World with In-Store Behavior Analytics 
  • How Brands Are Budgeting and Organizing around E-Commerce 
  • When It's Time to Evolve to Optimization Planning

Even if you can't attend the live event, register and receive links to all session recordings and supplementary materials.
Register Now!


STI WEBINAR

Putting the Shopper into Shopper Marketing Via In-Store Behavior Analysis

With the explosion of new and innovative marketing vehicles, there is no shortage of options for building a shopper marketing mix. Weeding through the clutter and choosing the right approaches can be arduous - particularly with incomplete information about the very shoppers you're targeting.

Reliance on traditional consumer and sales data sources for Shopper Marketing decisions results in a massive data gap and missed opportunities to meet shopper needs. Learn how new, technology-enabled methodologies fill this gap by providing unprecedented access to the actual in-store shopping process.

Measuring and quantifying the behaviors of real shoppers in real stores empowers marketers to make more informed decisions and tailor their strategies to specific shopper groups leading to improved ROI from Shopper Marketing spending.

Click on the screen below to view this presentation by Rajeev Sharma and Jeff Hershey of VideoMining from our recent virtual LEAD Marketing Conference:



RESEARCH


By Rich Scamehorn

Market research isn't usually the first thing that jumps to mind when you think about technology and innovation. Sure, the internet has taken shopper insights leagues beyond mailed questionnaires and telephone surveys. But these days, innovation doesn't have to stop there. In fact, it shouldn't.

Disruptive technologies in the retail space are proving to be key differentiators for innovating market research processes. And virtual reality (VR) solutions, in particular, are already being used by forward-thinking manufacturers and retailers to gain a competitive edge in the saturated market of consumer packaged goods (CPG)... 
 

 
MARKET WATCH

 
GROCERY STORIES BLOG 
 
Grocery Stories to Entertain & Inform
 
GroceryStories.com is  an amusing collection of news and views about the world of grocery, plus entertaining videos, the world's most challenging Grocery Trivia Quiz, and more.

Recent stories include Inside Information about Groceries, Analyzing Walmart's New Home Delivery System, and  Picking the Fastest Line at Checkout.
 
CLICK HERE to read these stories and subscribe.

 
STI PUBLICATIONS
 
Shopper Technology Institute's Latest Book,
The Little Book of Big Data 

The Little Book of Big Data is the third book from the Shopper Technology Institute. The book is divided into four sections: Loyalty, Engagement, Analytics and Digital. Thought leaders have shared their insights and vision. Merchants and marketers will learn the essentials of Big Data and then move forward to understand the more complex
issues involved.

Click here to read samples and ordering information for the paperback and Kindle editions.


Shopper Technology Institute's Second Book,
New Directions in Shopper Technology
 
New Directions in Shopper Technology, the second book from the Shopper Technology Institute. Building upon the foundations of last year's Essentials of Shopper Technology, the book is divided into five sections: Shoppers, Loyalty, Engagement, Analytics and Digital and contains 19 essays on how mobile marketing, social media, sophisticated analytics, Big Data and the like are continuing to evolve.
 
Those changes-and others-are presented in this book. As well as reading about their area of expertise, progressive executives will gain a fuller understanding of the entire industry. 
   
Click here to read sample chapters and view ordering information for the paperback and Kindle editions.
 

 

Shopper Technology Institute Sponsoring Members 

 

PREMIUM MEMBERS

 

VideoMining
Video Mining
AFS Technologies
AFS Technologies


Quri
Precima
Precima

 

 

 

 

 

 

 

 

CORPORATE MEMBERS                             ALLIANCE  PARTNERS

Gladson                                                        Saint Joseph's University 

Inmar                                                             Center for Advancing Retail & Technology

InContext Solutions                                       GS1

Profitero                                                        VSN Strategies

ProLogic Retail Solutions  

Relational Solutions