Do you know the real value of arts and culture?

A report from Americans for the Arts is part of a national study of more than 340 communities across  the country shows nonprofit arts and culture organizations in the city of San Diego generate $1.1 billion a year in the local economy and create more than 35,000 jobs.

Randy Cohen of Americans for the Arts rolled out the results during an Arts Economic Summit this week at the Escondido Center for the Arts. The North County Arts Network put on the summit in conjunction with the San Diego North Economic Development Council.

Cohen said "Creativity is now among the top five applied skills that business leaders are looking for because creativity feeds innovation which drives the global economy."  72 percent of business leaders now  say  creativity is of high importance, and the two biggest indicators of creativity are starting your own business and studying the arts whil e in college.

Sincerely,