The Secret of Sales

"There are very few really good ideas in this world, and not one of them is a secret." Larry Winget

We have all chased the holy grail of sales success.  This is especially true when you compare yourself to the most highly successful people, and realize they are no smarter or better than you.  They must have a secret, right? What is it?

 Yet the longer you chase this mysterious secret, you find there really isn't one at all.  

As Oprah Winfrey noted, " The big  secret  in life is  there is no secret.  Whatever your goal, you can get there if you're willing to work".  But that still doesn't answer the question "what do I do?"

Sales Development is Like Dieting

Nearly everyone I know is somewhat unsatisfied with their appearance.  Most of us could stand to lose a few pounds.  Yet we don't.  Year after year, we keep adding a pound or two.  Why is it we don't lose the weight we would like?  Is it we don't know how? 

We all recognize that weight reduction requires some combination of diet and exercise. But what's the "secret" diet that works wonders?

 

High Fat - Low Carb

	High Carb - Low Fat

These are two popular diets that have both helped millions of people lose weight.  You will also notice their programs are diametrically opposite:

I once tried combining these diets into a "high carb + high fat" program, thinking I might lose TWICE as much weight.  Sadly, it didn't work.