Houston, TX  -  September 26, 2017  - Financial services digital marketing firm  Digital Growth Institute  (formerly CU Grow) has recently signed Truity Credit Union ($784 million; 68,190 members; Bartlesville, OK) to help lead the credit union on its digital journey that will enhance Truity's social media presence for a greater connection with its members - established and new.

According to Truity Credit Union Senior Vice President/Chief Marketing Officer Rick Loyd, the creditunion has begun its engagement with Digital Growth Institute as the digital marketing firm reviews Truity's social media activities and guides it with enhanced strategies for member engagement, lead generation, and marketing content.

"This journey will encompass a review of our process and the member journey as they are working through our digital relationship from our social media presence," Loyd explains. "We are excited to be working with DGI, and are anxious to hear their findings and recommendations as we lay out our tactics for increasing the social media impact and presence in 2018."

Digital Growth Institute will be giving Truity its results and recommendations at the credit union's upcoming Business Development Summit in Houston the first of October.

"Today's advanced digital marketing tools and strategies can be confusing because of all the rapid changes occurring," explains Digital Growth Institute Founder and CEO James Robert Lay. "We're here to sort it all out for credit unions looking for clarity to reach future generations of members ensuring their growth for many years to come. For Truity Credit Union, social media is important to them as a significant channel to reach their members - established and new - and create a greater connection for increased business. It's definitely a moving target and we'll be sure to help them achieve their goals with the latest and proven tactics."

About Digital Growth Institute

Based in Houston, TX, Digital Growth Institute (formerly CU Grow) believes digital growth doesn't have to feel frustrating and overwhelming. That's why they're on a mission to simplify digital marketing to help banks and credit unions grow from good to great. Since 2002, they have guided over 450 financial institutions worldwide to build digital marketing systems that target, capture, nurture, and convert leads for loans and new accounts. For more information, visit  www.digitalgrowth.com .