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ShopperTech Update              September 27, 2017 - Volume 8, Number 9
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In This Issue
DIGITAL SOLUTIONS: An Update on the GS1 Retail Grocery Initiative
WEBINAR: Dominating E-Commerce Search
SOCIAL MEDIA: Should Social Media Sites Police Themselves?
STI MARKET WATCH

 

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DIGITAL SOLUTIONS


In this new "age of the consumer," shoppers want access to more information about the products they buy, and CPG brands are working hard to cater to consumers' concerns about health, sustainability and convenience. Couple this with retailers reeling from Amazon's bid for Whole Foods, and it's no wonder CPG companies are avidly pursuing more digitization and efficiency to maintain loyalty regardless of sales channel.

The GS1 Retail Grocery Initiative has been an open forum designed for CPG companies, distributors, retailers and solution providers to make sense of emerging trends and identify new business priorities....In just three years, the Initiative has made progress in four key topics that will bolster the CPG industry as it faces unprecedented changes ...

STI WEBINAR

Dominating E-Commerce Search

Search is a driver of the now-famous "flywheel effect" at Amazon and other online retailers: products that place well in search results tend to sell more, and products that sell more tend to place better in search results.

Profitero's SVP Strategy and Insights Keith Anderson discusses how findability is fundamental to eCommerce success, and provides guidance on:
  • Prioritizing the most relevant, frequently searched product keywords
  • Optimizing your products for retailer search rankings
  • Understanding the key drivers influencing Amazon's organic search rankings. 

Click on the screen below to view this presentation from our recent virtual LEAD Marketing Conference:


SOCIAL MEDIA


By Janet Dorenkott

In the wake of recent terrorist attacks, I've heard several media outlets talk about making social media sites like Facebook and YouTube responsible for removing groups and posts that promote terrorist activities. They almost seem to point the finger at them, partially blaming them for these disasters. They ask if it's possible for social media sites to remove groups and posts that promote violence. The answer to that is yes.

The real question is not "Can social media sites police themselves and shut down these sites?" It's, "Should they?" In my opinion, the answer is, "No."  . ..

 
MARKET WATCH

 
GROCERY STORIES BLOG 
 
Grocery Stories to Entertain & Inform
 
GroceryStories.com is  an amusing collection of news and views about the world of grocery, plus entertaining videos, the world's most challenging Grocery Trivia Quiz, and more.

Recent stories include Picking the Fastest Line at Checkout, Coupons Ain't What They Used to Be, and  What's Inside Italian Supermarkets?
 
CLICK HERE to read these stories and subscribe.

 
STI PUBLICATIONS
 
Shopper Technology Institute's Latest Book,
The Little Book of Big Data 

The Little Book of Big Data is the third book from the Shopper Technology Institute. The book is divided into four sections: Loyalty, Engagement, Analytics and Digital. Thought leaders have shared their insights and vision. Merchants and marketers will learn the essentials of Big Data and then move forward to understand the more complex
issues involved.

Click here to read samples and ordering information for the paperback and Kindle editions.



Shopper Technology Institute's Second Book,
New Directions in Shopper Technology
 
New Directions in Shopper Technology, the second book from the Shopper Technology Institute. Building upon the foundations of last year's Essentials of Shopper Technology, the book is divided into five sections: Shoppers, Loyalty, Engagement, Analytics and Digital and contains 19 essays on how mobile marketing, social media, sophisticated analytics, Big Data and the like are continuing to evolve.
 
Those changes-and others-are presented in this book. As well as reading about their area of expertise, progressive executives will gain a fuller understanding of the entire industry. 
   
Click here to read sample chapters and view ordering information for the paperback and Kindle editions.
 

 

Shopper Technology Institute Sponsoring Members 

 

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Gladson                                                        Saint Joseph's University 

Inmar                                                             Center for Advancing Retail & Technology

InContext Solutions                                       GS1

Profitero                                                        VSN Strategies

ProLogic Retail Solutions  

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