"Recognition is not vanity -- it's a clever marketing tactic."
The Aurora Awards rewards excellence so that we may professionally qualify filmmakers for their customers -- it's a screening process so your customers can know quickly who to trust for quality. After all, we live in a value-based society. We also award excellence because your intrinsic values need to be satisfied and needs drive motivation. Plus, if you are part of a team you'll also be more profitable when appreciated. And, there are perks along the way -- like establishing your name in history as someone who excelled or being an inspiration to others.
