Hiring the right people and keeping these people for as long as possible is one of the most important parts of running a successful business. Below are some strategies and tactics that can help build a successful workforce.

Create an Appealing Job Description: Having an exciting job description can be the difference between attracting average and above-average candidates; talented, high-quality people in the job market aren't just looking for a job, they're looking for a good job. Summarizing work culture, success stories and reputation, as well as networking opportunities can work to boost the desirability of the job, and help it stand-out in the crowd.

Advertise and Reach Out: If you have an idea of the kind of person you want for the job, think about where that type of person would be looking for a job; for example, if you're looking for someone who will be a social networker, advertising on social media platforms or at networking events will further that goal better than advertising in a newspaper. Some employers even go beyond advertising, and will reach-out directly to people on social media who have the qualities they're looking for.

Pre-Screen Candidates: Before an interview, your only information about a candidate is what they've told on paper; a simple 5 minute phone call could help you determine whether or not a promising applicant would fit within your work culture, as well as whether or not their salary/work hour expectations fit within your own expectations for the job. This is an especially useful tactic if you have a large pool of seemingly qualified applicants.

Enact an Employee Referral Initiative: Your employees have social networks, and making use of them will help to foster an atmosphere of partnership, and will no doubt help to improve employee retention. Consider incentives or rewards for referring employees based on how long the new hire stays with the business.

Identify the Top Performers: Determine the qualities and talents that contribute to the success of the business, and identify the employees who contribute the most to these values. Focus on motivating and rewarding these employees, and build relationships with them; this could not only drive them to stay longer, but could also encourage them to be leaders within the organization.

Measure and Boost Employee Satisfaction: Knowing what motivates and frustrates employees is key to making adjustments to keep them happy. Taking measures such as employee satisfaction surveys, or even one-on-one interviews about work culture will not only reveal what works and what doesn't, but will also signal to your employees that their satisfaction at work is important.