Academic detailing is naturally versatile, growing from the initial studies focused on prescribing decisions to include interventions to improve childhood screening, assessment of cardiovascular risk, smoking cessation treatment, and many other important clinical topics. Whenever medical care and patient outcomes can be improved by outreach education to frontline clinicians, there's an opportunity for AD to make a crucial difference.  Read More.

Listen closely, and you'll hear the other shoe dropping. For several years FDA has been besieged by litigation brought by drug makers and their supporters which argued that the agency's limiting companies' promotional claims violated those corporations' First Amendment-protected rights to 'commercial free speech.'   Read More.

Bevin K. Shagoury  |  NaRCAD Communications Director

So, what's our training class all about? Our 2-day class features hands-on role-play where trainees take turns practicing interpersonal "social marketing" skills with their facilitators, all of whom play the role of a clinician with varying needs (and in varying moods!) This continuous practice, with supportive, small groups led by expert academic detailing professionals, allows our trainees... Read More.