July 2017 
Executives of all levels in your organization can benefit from our print management solution, PRINT Link . Don't believe us? We'll tell you how below!
CEOs
  • Reducing overhead throughout all departments
  • Increasing productivity without adding staff
  • Improving efficiencies using simple technology
  • Streamlining departmental effectiveness 
CFOs
  • Monitoring company-wide print spending by department
  • Providing useful managerial reports to allow for better buying decisions
  • Simplifying cost charge-backs to outside or other internal cost centers
  • Reducing overhead by controlling maverick and redundant spending
  • Maximizing cash flow
  • Eliminating wasteful spending and costly rush orders
Marketing Managers
  • Simplifying the ordering and proofing processes
  • Eliminating waste and product obsolescence
  • Simplifying the distribution of marketing products to your outside sales force or other affiliates
  • Improving success in marketing campaigns using customized messages to specific target markets
  • Tracking various projects with multiple vendors
  • Capturing and maintaining history on all your marketing items in one central location 
Purchasing Managers
  • Reducing overhead by making better-informed buying decisions
  • Improving efficiencies by centralizing the purchase of similar core vital business products
  • Consolidating vendors which reduces administrative overhead
  • Tracking various orders placed with multiple vendors
  • Monitoring company-wide print spending by department
  • Increasing productivity by streamlining the entire ordering process


Have you ever ran out of business cards right when you needed one most? How about received a box of printed marketing materials with an egregious error? In the past, businesses have been frustrated by a variety of inefficiencies in their printing and print management processes. 

If you are one of these business owners that has been let down by poor organization and unpredictable service, say hello to  PRINT Link. ..   Read more.
Featured Product: 
Fiddle Spinners

One of this year's hottest toys is now a promotional product! Fiddle spinners are the perfect gift, especially at events and conferences where the audience primarily stays seated. They're a great way to relieve stress and eliminate boredom.
Benefits of Promotional Products Advertising Campaigns

Have you used promotional products for advertising and branding for your company? If you have not run a campaign using branded products, then you might be interested to know that according to surveys of promotional product recipients, they really do work to increase branding, favorable sentiment, and sales. In this article, we will feature statistics from an informative infographic all about promotional product advertising campaigns.
 

Promotional Products Can Show Off Your Brand
Promotional products are an excellent tool for increasing your branding efforts. Not only are they kept by the recipients, but when they are used by those recipients, it can be looked at as an endorsement of sorts by their co-workers, friends, and family, who also become exposed to your brand through the use of the promotional product.
  • 90% of recipients use a promotional product they received at least once a week.
  • 10% of recipients pass a promotional product on to family or friends.
  • 87% kept a promotional product for more than a year.
In addition, survey respondents said that the return on investment for promotional products delivered a better ROI than radio and outdoor advertising. More than half of promotional product recipients (56%) said that their impression of the company improved after receiving a branded item.


Promotional Products are Useful, Tangible, and Highly Affordable
Surveys like this give you a great look into how promotional products are used in addition to being able to see their advertising and branding value. Promotional products integrate into life, impacting the daily routines of the recipients.
  • 55% said they had at least one promotional product in their bedroom or storage space
  • 74% said they had at least one promotional product in their work area
  • 91% said they had at least one promotional product in their kitchen
After receiving a promotional product:
  • 42% felt a more favorable impression
  • 60% have done business with the brand
  • 27% said that it served as a constant reminder of the company or brand
Promotional Products are an Inexpensive Alternative for Advertising
When a company or a marketing executive thinks about their advertising budget and where they are going to spend it, mediums like television, radio, print media, and online advertising might come to mind. However, promotional products are an excellent and memorable alternative to those advertising mediums. The impression after receiving a branded gift is increased dynamically over other mediums that can be quickly forgotten or even ignored. Consider these statistics:

20.9% of recipients made a purchase after receiving a promotional product.

That is a very high success rate when you realize the lower level of effectiveness for other types of advertising:
  • 4% made a purchase after viewing a print ad
  • 1% made a purchase after watching a television commercial
  • 6% made a purchase after seeing an online ad
Summary
Promotional products have been around for many, many years. Now that advertising on the internet has trained marketers to look for tracking and statistics, traditional campaigns might be in question. This information from recipients of promotional products or branded gifts serves as proof that they work to increase your branding and improve the favorability of your company. In addition, promotional product campaigns can be less expensive than other advertising choices.



This is an except of an article originally featured on Business 2 Community. 

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