Save Time. Write Better.
      Volume 13, Number 27: Issue #177                                                             ISSN: 1933-9690

Welcome, fellow writer!

In each issue of Word Wise, you get writing tips to help you save time and write better.

First person, second person, third person: when do you use each Point of View in copywriting and content writing? Today's tip explains it .   Let me know   what you think of this tip!
Write Better Online Copywriting and Content: Conversational Copywriting Course
Nick Usborne

The web is a two-way medium.

NOT a good place for broadcasting your sales message.  But a GREAT place to tap into the power of getting conversational with your prospects and customers.

In other words, the answer is to write your copy in a natural, authentic and conversational voice.

Enter Conversational Copywriting, an online writing course from web copywriting guru Nick Usborne. (Read a course review here.)

Nick guides you through learning how to write in a way builds trust with your readers across all online media (email, web content, sales pages, social media and mobile) - and gets them to engage.  If you want to learn to write better online copy, check out this a low-cost, short-form course. Learn more .

FEATURE: Red Flag Phrases to Eliminate from Your Writing
Point of View
Point of View (POV) is the position you take as a writer while you narrate your content. It's your lens, like a camera. 

You explain the events or information from your view (first person), directly to another individual (second person), or as an observer (third person.)

You write from a POV by paying attention to the pronouns you use. 

Copywriting and content writing are  a conversation, not a lecture. That's why a combination of all 3 POVs, especially first and second person POVs, works best in content and copy.  For example ...

More POV Writing Tips
How to Make the "You Rule" Work for You Using "You" and Why It's So Persuasive 3 Ways to Write in a Conversational Point of View Top Online Writing Tip: Write with a Two-Way Conversational POV
A Wise Word


Colossians 4_6


Get other words of wisdom about writing  here.
That's it for now. See you next time.

Remember ... words matter. Use them wisely!

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