Understanding Generation Z: Trends & Insights

Millennials are old. Bring in Gen Z! Born from '95-05, this is the most multicultural cohort in the U.S. and the largest with a population of 81M. Take an in-depth look at the brands, influencers, behaviors and ideals that matter most to Gen Z, a segment controlling $44B in buying power that jumps to $200B when influence over parents is included.