Santa Clara Convention & Visitors Bureau
eNews - July 2017
Here are a few highlights from the ongoing work at the  Convention & Visitors Bureau

CVB Ad Campaign Increases Weekend Hotel Business

The Convention and Visitors Bureau's (CVB) spring/summer 2017 print and electronic ad campaign in the Sacramento and Fresno Bee marketing Santa Clara hotel/California's Great America theme park packages is garnering some impressive numbers. The campaign generated 8,753 leads/hand-offs or outbound links to participating hotel reservation pages this past 2016-17 FY. This was up 23% compared to previous fiscal year.
 
Using a conservative standard sales conversion value of 10% of total package cost (or $20 based on total package cost with taxes), the campaign has produced an economic impact of over $175,000 for hoteliers, not including visitor spending at local places to eat, shopping at local retailers and other hospitality related costs. To view the hotel/theme park packages online, visit www.SantaClara.org/HotelPackages
CVB Destination Video Touts Santa Clara Attractions


The CVB's Visit Santa Clara destination video highlights a wide variety of things to do and places to see in the city. Produced by XPlorIT in cooperation with CVB staff , the two-minute video gives visitors an idea of the fun and excitement the city offers.
 
Visit the CVB's YouTube Channel: www.YouTube.com/SantaClaraCAL
Conventions Sales Staff Calls on Arizona Planners

Convention Sales managers Anna Cooper and Monica Mendoza called on 3rd party event planner's last month in Phoenix. The goal of the sales trip was to bring more convention and meetings from corporate businesses based in Phoenix to the Santa Clara Convention Center and local hotels.
 
Among the clients called on were American Express, Hospitality Performance Network (HPN) and Scarritt Group. Staff is currently working with American Express on a potential Intel group booking for Santa Clara. In addition, HPN and the Scarritt Group also have potential business that the sales team is hoping to finalize.




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