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BC SHELLFISH & SEAFOOD FESTIVAL
DRIVES RESULTS!
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Wh
ile data is still rolling in, preliminary results demonstrate significant growth for the Festival, which is now the largest seafood festival in Western Canada.
50+ domestic and international Chefs participated
50+ events, tours, competitions and workshops held – over 3,500 tickets sold
40+ accredited domestic and international media attended – view media coverage here
Largest seafood festival marketing campaign in Western Canada preliminary highlights include:
- Digital Ad Campaign captured 7,614,619 Impressions, 56,014 Clicks and 129,181 Video Views
- Social Media Campaign captured 6,679,426 Impressions and 35,134 Clicks.
- bcshellfishfestival.com received 141,710 Pageviews and bcseafoodexpo.com received 23,549 Pageviews
- Two BC Seafood Month Festival features were inserted in the Province (350k distribution) and the Blackpress papers (100k distribution) in early June.
- GlobalBC TV Brand and Contesting Campaign; 10,629 contest entries received
- Alberta Air Canada (Extremely Shellfish Festival Getaway Contest): 11,024 contest entries received
- An incredible roster of sponsors and partners have been confirmed for both the Festival and the Expo; instrumental in the growth of the event(s) this year
Thank you to all the Festival tour and event partners, volunteers and sponsors!
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SAVE THE DATE! TOURISM INDUSTRY FALL FORWARD MINI-CONFERENCE IS SEPTEMBER 28!
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Don’t miss the annual regional tourism sector development event for operators, owners, front line staff, and stakeholders! The Fall Forward Tourism Mini-Conference, features concise yet informative business development mini-sessions, a series of one-stop-shop info stations on 2018 marketing and partnership initiatives, and a delicious networking BBQ. Get the latest research and tourism data, provide input & feedback into destination marketing initiatives, and meet new business contacts! Register here!
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FUNDING AVAILABLE FOR BIKE EVENTS
THIS SEPTEMBER!
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Discover Comox Valley is running a DBC-supported bike campaign in August and September. Promote your bike event in the month of September and help build the region’s reputation as the premier cycling destination on Vancouver Island.
Financial support is available to local organizations hosting bike events in the Comox Valley through the Sport and Event Attraction and Expansion Grant Program.
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WE WANT TO SUPPORT YOUR FALL EVENT!
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The Sport and Event Attraction Grant fund is still looking to support 2017 events. If your organization has an event in October or November and has the potential to pull destination visitors, the time to apply is NOW! Please
submit your event here.
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CAPTURE SALES INSTANTLY WITH 'BOOK NOW'!
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The Vancouver Island Visitor Centre (VIVC) has expanded its booking capabilities to enable online bookings & product sales with participating tour operators and event planners. Rezgo is a made-in-BC tour reservation and management system that has been integrated into DiscoverComoxValley.com to encourage spontaneous, real-time online bookings.
Click here to sign up! Or better yet,
click here to see it in action!
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GROWING MEDIA COVERAGE FOR THE VALLEY!
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Upcoming Events and Workshops
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