How does that statement end in your voice mail? "Leave a message and I'll call you back." "I'm not at my desk right now or away from my phone," (No kidding?) The person calling has guessed that already. How do we turn a ho-hum message into a selling proposition for us?
"Hello, you've almost reached Michelle. Right now, I'm out helping clients to grow their business by creating effective marketing campaigns. Leave your name and number and I'll do the same for you."
Hello, you've reached Mandy. I'm out working with clients to increase their profit margins. If you will leave your name and number, I'll help you do the same."
Hello, you've reached Bob. I'm out working with my clients to solve some of the business problems we are all facing in today's crowded market place. Leave your name and number and I'll help you to do the same. "
What do we do? We solve business problems for clients.
The vehicles we use to deliver messages that help to solve these problems are our radio stations, digital platforms, TV stations, newspapers. All of these methods are simply ways to send a message from our client to potential customers.
Why not state that in our voice mail messages?
If you've got an effective voice mail message, I'd enjoy hearing about it. If yours is still ho-hum, think about how to improve it. Our image with clients starts at first contact. Make it an effective one!
