Small Business, Big Brand – How to Start Now 

A free SCORE Small Business Workshop co-sponsored by Darien Library

Borrowing on lessons from some of the most influential companies, this workshop describes the 5 elements of building a strong brand and the steps you need to take to ‘get there.’

• How to create a clear, credible and compelling value proposition 
• How to turn that proposition into a brand promise that will last 
• How to align all aspects of your business with your brand

Presenter:  Larry Ackerman

Larry Ackerman is founder and president of The Identity Circle LLC, a consulting and coaching company in Westport, CT. He works with diverse clients across many industries and is the author of two books: Identity Is Destiny: Leadership and the Roots of Value Creation and The Identity Code: The 8 Essential Questions for Finding Your Purpose and Place in the World.