July 25, 2017
 Emailing a "D"  
What is a "D"? Dominant   
Email is preferred method of communicating 
It's a "D " email when... 
Starts with             A directive instead of a salutation

Example                "Send quarterly report ASAP!"
 
Format                 Short, to-the-point statements & bulleted lists

Example                "In my office tomorrow at 8:30 sharp. Send results now:
 -  Latest Point and Loss Summary 
 -  Update on Focus Group Results 
 -  Status on the Smith Account"
 
Tone                     Formal, urgent & authoritative

Example               "Your work last week was acceptable, but what about today?"
When emailing a "D"
Pace                      Best to respond immediately. Longer elapsed time = less credibility.

Example                 "Consider it done." (Response sent within  5 minutes)
 
Format                   Write email as if it's a text message. Do only 1 key point per email.

Example                 "See charts below. Tests are positive. You were right again!"

Provide                 Solid solutions with justifications. Keep to the facts. 

Example                  "Here are three best options and why:
A -  Reduces our cost by 10%
B -  Increases productivity by 5%
C -  Combination of A&B but higher upfront investment required."
 
Closing                 Include your complete contact information - expedites their response.

Example                     "Pat Kline, VP of HR
                                   ABC Company
                                   312.000.0000
                                   patk@abccompany.com"



  Attention HR/Trainers Only

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