News about the Mexican/Latin restaurant market from el Restaurante magazine.
Mexican/Latin Chefs on the Move
Chef Hugo to Open 'Pop-Up' Mexican Restaurant in SF
Chef Hugo Ortega, famous in Houston for Hugo's and other restaurants, is partnering with Mina Test Kitchen in San Francisco to create a temporary "pop-up" Mexican restaurant. Read More
'Top Chef' Contestant Opens Mexican Restaurant in Chicago

Katsuji Tanabe, an alum of "Top Chef" and formerly chef of Mexikosher in Los Angeles, has opened Barrio, a Mexican restaurant in Chicago. The chef reports that a key feature will be tortillas made with heirloom blue corn from Oaxaca. Read More
Mexican/Latin Restaurant News
Firebird Converts an El Fenix to a Meso Maya

Meso Maya, a fine dining Mexican restaurant chain profiled in the el Restaurante report on Dallas,  is growing. The owner of the concept, Firebird Restaurant Group, has converted one of its El Fenix restaurant locations to a Meso Maya concept.  Read More
Tradition Continues: Las Brisas Notes 35 Years with 35% Off

Las Brisas in San Pedro, California is continuing its annual tradition of offering a big discount to customers on its anniversary, September 16. This year is their 35th anniversary, so customers will get a 35 percent discount!  Read More
True Vegan Mexican Restaurant Opens in Texas

Newly opened El Palote Panaderia in Pleasant Grove, Texas is a true vegan restaurant. "Everything we do, we use no animal products whatsoever," said Aaron Arias, whose family owns the Pleasant Grove restaurant. Read More
Leal's Mexican Restaurant Celebrates 60 Years

Leal's Mexican Restaurant in Amarillo, Texas celebrates its 60th birthday this year, another milestone for one of the oldest surviving Tex-Mex restaurants in the state.  Read More
Salazar's, Landmark San Diego Mex Restaurant, to Close

Salazar's Fine Mexican Food , an San Diego staple since 1972, will close on July 24. The restaurant and its adjacent parking lot have been sold to make way for a new development on Market Street.  Read More
Mexican/Latin Foodservice Vendor News
Rudy's Tortillas Acquired by Teasdale Latin Foods

Teasdale Latin Foods, a leading national provider of private label and branded Hispanic foods to the retail, food service and wholesale channels and majority owned by private equity firm Snow Phipps Group, announced July 12 that it has acquired Rudy's Tortillas, a leading, independent provider of high quality tortillas and chips into the foodservice channel. Read More
Sysco CEO Bill DeLaney to be Replaced by Tom Bené

Sysco Corporation has announced that chief executive officer Bill DeLaney will be succeeded as CEO by Tom Bené, currently president and chief operating officer. Bené will become president and chief executive officer effective January 1, 2018, and will join Sysco's board of directors. DeLaney will serve as an advisor to Bené through December 31, 2018. Read More
Other Mexican/Latin Foodservice Industry News
Latino Food Industry Association Officially Launches

With Hispanics now spending at a higher rate on groceries and shopping perishables more frequently than other consumer groups, the Latino Food Industry Association  (LFIA) announced its official launch. Read More

La Latino Food Industry Association anuncia su lanzamiento oficial


Con los hispanos que actualmente gastan en una proporción mayor en tiendas de alimentos y compran perecederos con más frecuencia que otros grupos de consumidores, la Latino Food Industry Association (LFIA, Asociación de la Industria de Alimentos Latinos) anunció su lanzamiento oficial. Lee Mas
Webinar: Social Media for Mexican Restaurants

el Restaurante is sponsoring a free webinar on social media for Mexican restaurants on September 25 at 11 a.m. EST. The webinar will be led by Mark Sorenson of Social High Rise, a company that specializes in social media for restaurants. Attendees will learn about the basics of social media for restaurants. Click here to register
California Close to Extending Bar Hours to 4 a.m.

California, home to thousands of Mexican restaurants and el Restaurante readers, is close to passing Senate Bill 384, which will allow local municipalities to extend bar hours to 4 a.m. Read More
Immigration Service Releases Revised Form I-9

The US Citizenship and Immigration Service released a revised version of  Form I-9, Employment Eligibility Verification , on July 17. Employers can use this revised version or continue using Form I-9 with a revision date of 11/14/16 N through Sept. 17. Read More
TRA Marketplace: Packed with Mexican/Latin Products

There are countless interesting food products emerging in Mexico and other Latin American countries that could feasibly find their way to menus of American restaurants, and the TRA Marketplace in July introduced many of them. Read More
State Association News
New Products

Dutchess Bakers Machinery: New Planetary and Spiral Mixers

Kelvin Slush: 

Upcoming Events
Please Support these Sponsors Who Make eMex Possible

Tortilla Equipment: BE&SCO POS System: Bematech
Avocado Products: Wholly Avocado Tomatoes: San Benito
Distributor: Sysco
Mexican Soda: Jarritos
Tomatoes: Mama Linda
Cocktail Mixes: Kelvin Slush
Al Pastor: Megas Yeeros
Mexican Whiskey: Sierra Norte
Mexican Chorizo: V&V Supremo
Restaurant Furniture: Lacandona


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