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The Importance of Marketing in the Growing Craft Beer Industry
As the craft beer industry continues to grow the importance of marketing is becoming increasingly imperative to a brewery's success. Traditional "push" marketing is no longer relevant as new strategies such as discovery and storytelling are becoming the new norm.
In many ways, the growing craft beer industry has paved the way for other industries in terms of new, authentic marketing tactics that help the consumer "organically" discover brands without forcing anything on them.
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