JULY 2017 NEWSLETTER
THE ZILLOW CHALLENGE
Now that some in the industry think that Zillow Group is going to take over
the world, let us offer some perspective. If housing consumers didn't like Zillow, the company would not exist. Zillow wouldn't have agents, brokerage firms and mortgage lending firms paying them nearly $1 billion in revenues. They would have no audience, and no one would care what they do. Zillow built a substantial audience with housing consumers before they had the preponderance of listings on their site. In addition to the Zestimate, Zillow had other features that consumers found attractive. If not for the influence of Zillow, many MLS markets would still not publish or provide valuation tools for consumers. In fact, ....... read more >>
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 Menu Migration Update + Tools for You
To keep you informed, we wanted to provide a timely update on the migration to the new customizable menu within Flexmls.
Nearly a month ago, the new customizable menu launched at the very first MLS. Today, all the members from that MLS have transitioned to the new menu. During the next few weeks the transition continues for many more Flexmls Users. We are encouraging them to proactively switch to the new menu with regular reminder-prompts at Flexmls log-in, empowering them to migrate when it's convenient for them during the transition period.
Helpful tools below:
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Cape Fear Hits 99% BIP Enrollment
In three years, Cape Fear Realtors® (CFR) has moved from having one of the lowest levels of Broker Involvement Program (BIP) enrollment, to one of the highest. With only 19 brokers enrolled in BIP at the start of 2014, increasing participation seemed like a steep hill to climb. Flash forward, today, CFR has enrolled 196 out of 205 multiple-person office brokers into BIP, non-participants being comprised primarily of builders, appraisers, and developers. That equates to 95% of all brokers and 99% of the entire membership!
As the NAR website explains, BIP is "a quick and effective tool to rally agents on critical legislative issues" by increasing open rates for Calls for Action (CFA). Open rates are increased because CFA's are sent through the broker's email, and not through the general NAR email. Amongst other benefits, it provides enrolled brokers three to four days' notice of upcoming CFA's, and is free.
"We tried several things to secure broker buy-in," said Shane Johnson, Cape Fear Realtors® Chief Operating Officer. "First, we sent a letter to brokers explaining the value of BIP, followed with scripted calls." The script was brief, and beyond the initial benefits, explained that enrollment would help the association comply with Core Standards.
"We don't call brokers often, so when they picked up the phone, we used it as an opportunity to ask if they had any suggestions about services. That provided us with good, timely customer feedback," said Johnson. Once the calling effort was completed, the broker membership form was changed to include a BIP enrollment opt-in check box. "Almost all of our new brokers now automatically sign up for BIP. Those that don't usually come on board once they got a better understanding during a follow up call. It's an ongoing effort, however, due to constant changes in membership," said Johnson.
"The Broker Involvement Program is an important part of our advocacy effort as it helps to increase Call for Action responses," said Bill Malkasian, Vice President of Political Strategic Planning for NAR. CFR's response to Calls for Action have, on the average, doubled, with the increase of BIP enrollment, from 14% to 28%. "Cape Fear Realtors® approach is simple to use, and hopefully more local associations can reach this high level of participation."
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2 Days of GRI
.
... coming this September
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Classes are finished for this fiscal year, we'll have our new CFR class schedule
posted in August 2017.
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NAR June 2017 National Housing Minute
Last month was an uneven month for the housing market. The robust demand for buying a home helped spur an uptick in existing sales, but weak inventory levels continued to push up price growth while slowing the number of home contract signings.
view now >>
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NAR has a wonderful resource, called the Realtor® Content Resource provides hundreds of authoritative articles about all aspects of homeownership. Great for use in brochures, ads, and mailers, the articles are easy to adapt to individual branding.
Where to start? Follow this the link below and watch the one-minute video:
click here >>
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Your 2018 CFR Board
of Directors
C
andidates are HERE!
Here are the 2018 CFR Board of Directors candidates. Voting starts on August 14th, 2017. Bio's and videos of each candidate will be on the CFR website by August 1st.
3 Year Directors (vote for up to two)
- Jamie Lynn Crist
- Doug Harrington
- Ea Ruth
Vice-President:
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2017 REALTOR® Party Resource Guide
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Check out the 2017 REALTOR® Party Association Resource Guide on the REALTOR® Action Center website to learn more about community outreach, campaign services, RPAC and political fundraising and grassroots grant, program, education opportunities and much more. Also, review what programs and resources qualify for the new Vote, Act and Invest Core Standards' requirements.
read now >> |
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Interested in Tax Reform?
Join NAR webcast on
Wednesday, July 12, at 2 p.m., Eastern time. Evan Liddiard of NAR Government Affairs and Danielle Hale of NAR Research will present and answer questions.
Click Here to Register >>
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New Hanover County seeking applicants for boards and committees
NEW HANOVER COUNTY, NC - To provide opportunities for citizens to participate in county government, the New Hanover County Board of Commissioners is seeking interested citizens to apply for appointment ... Read More »
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Interested in knowing what is happening in the region when it comes to both community and governmental issues? Then start reading The Fly Paper.
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Get text message alerts when REALTOR®
Calls for Action are launched! Just text "
REALTOR" to
30644 to enroll
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Do you know about the REALTOR® PARTNERS Program? Through this program, NC REALTORS® members receive special discounts on the products and services they use most.
Click here to learn more!
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| Thank you to our Value-Plus Business Partners! |
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DIAMOND SPONSORS:
PLATINUM SPONSORS:
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Click on each upcoming event below for details...
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Official Notice of Intent to Amend the Bylaws
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for the meeting report
from
April 18th
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S
ign up now for a key
through our
T
his service is an App for Smartphones
Charges are as follows:
One-time set up fee: $10.00
Monthly key fee: $15.00
You will be billed on the 1st of each month for the monthly key fee. A credit card is required to pay these monthly fees.
Just complete the application found
online
HERE
to obtain the eKey App.
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General FlexMLS System Training Class
New Rules & Regulations
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......................................
We are very excited to announce a new way for an existing eKEY® user to obtain an eKEY authorization code.
Your members that have an eKEY can now request an authorization code from within the eKEY app. This is useful if they are moving their eKEY service to a new phone or if they receive a 9B0D error when the eKEY gets out of sync with the server.
To obtain an eKEY authorization code from Mobile SupraWEB:
1. Select the SupraWEB icon from within the eKEY app (on the 2nd page of icons), or navigate to supraweb.suprakim.com on your smartphone.
2. Enter eKEY serial number. The eKEY serial number can be found at the top of the eKEY home screen.
3. Enter 4-digit PIN.
4. Select the Association/MLS from the dropdown list.
5. Select Login.
6. Select Authorization Code
7. The authorization code will be emailed to the email address on file in SupraNET.
We are pleased to announce the Supra® eKEY® app is certified as compatible with the new Apple® iPhone® 7 and iPhone 7 Plus. To view the growing list of smartphones and tablets compatible with the eKEY app, please
CLICK HERE.
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Need an Emergency Update Code?
Call 888-968-4032
You will be prompted to enter your eKey Serial Number and your 4 digit Pin Code , plus the# sign.
Your eKey Serial Number can be found by opening your eKey App and it will be displayed at the top of the screen.
Press the Red X on your key pad and select Emergency Update Code and enter the update code that you were given by KimWEB.
This will update your key for the next 24 hours.
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RPR® Introduces New Learning Materials
Let your members know that new materials, including videos, online workshops, and e-books, are available to help them
learn more
about REALTORS Property Resource® (RPR®).
Now, REALTORS® who use zipForm® can go directly to RPR's Property Details page from zipForm®, and vice versa, via one simple click. Create new ZipForms transactions using public records information from RPR.
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BUSINESS PARTNER DIRECTORY
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