July is PACKED with events:

-July 20: Disruptive marketing for small businesses

-July 26: "Is retail doomed? Proven strategies to create thriving mixed use developments."

-July 27: Belvoir Square Grand Opening

 The July Newsletter is HERE!
 New SFDC Wesbite!
Business Roundtable Speaker Series in July:

Disruptive marketing for small businesses: 

How can small business utilize new marketing tools such as artificial intelligence (AI), virtual reality (VR), and augmented reality (AR)?

Disruptive marketing for small businesses. How can small business utilize new marketing tools such as artificial intelligence (AI), virtual reality (VR), and augmented reality (AR)?

Our BRSS events are always FREE and a complimentary light breakfast will be served.







Cherie Lejeune, a NOVA resident for over 15 years, has worn many life hats: real estate marketing coordinator, venture capital analyst, small business owner, Communications Director on 3 continents, TV writer for the Today Show and, for the last 20 years, a marketing, content and application technology specialist.  She will tell you the common thread to her life's work has been passionately shaping information and making it work to sell, represent, integrate and get traction for products and services, for both profit and nonprofit businesses. Her techniques have been used to boost business profiles using a wide range of media, including internet application tools, and media training for individuals. These days it is more about finding "voice" often digitally, using tools like LinkedIn, Twitter, Facebook and other social networks that she underscores the word "free" pathways, to ramp up one's message. Her enthusiasm is infectious and she said, she "couldn't wait" to meet those invested in and dedicated to the Route 1 Corridor.



 
Where: SpringHill Suites,  6065 Richmond Highway, Alexandria, VA 22303 (Map)
When: Thursday, July 20,  8:30am-10:00am


The Summit Series: "Is retail doomed? Proven strategies to create thriving mixed use developments."

Wednesday, July 26 8:00am-10:00am


With a few clicks of a mouse a person can purchase a nice item of clothing and have it delivered within a day (usually less). A transaction that normally would have required a lengthy trip to the mall can be completed from an iPhone.

The retail landscape is much different today than it was ten years ago. How can traditional brick-and-mortar retail adapt and survive in an environment driven by Amazon? We've asked the retail turn-around specialists Heather Arnold and Bruce Leonard of Streetsense to come and talk  about creating and sustaining successful retail.

We are thrilled that Bruce and Heather will reprise for SFDC the presentation they made at the International Council of Shopping Center Conference in Las Vegas in May.

Where: The Hampton Inn & Suites, 5821 Richmond Hwy, Alexandria, VA 22303 (Map
When: Wednesday, July 26, 8:00am-10:00am 


Note:  A previous email incorrectly listed this event for Thursday, July 27. Please note the changes in your calendar, we apologize for the inconvenience.

Our Summit Series events are always FREE and a complimentary light breakfast will be served.










Heather is the Managing Director of the Public Sector at 
Streetsense and specializes in retail market analysis,  incentive planning, and merchandising mix strategies for
downtown environments. Heather leads a multi-disciplinary  team on the Vibrant Streets project, an initiative that provides
neighborhoods the tools and framework necessary to create  vibrant retail communities, regardless of population, ethnic
composition, location, income, or budget. This initiative stemmed  from Heather's brainchild, The Vibrant Streets Toolkit, which has
been implemented in several cities and numerous neighborhoods,  namely Washington, DC and 11 of the neighborhoods therein.






Bruce has over 25 years of experience designing and  executing mixed-use projects throughout the United States and Europe.
Bruce joined Streetsense in 2003 as a Managing Principal  leading the Architecture and Urban Design studio. Currently for
Streetsense, Bruce is involved in creating development strategies  and solutions for several large mixed-use projects across
the country totaling more than 30 million square feet.




Belvoir Square GRAND OPENING

Thursday, July 27 4:00pm-7:00pm



Come celebrate the grand opening of the latest multifamily building to deliver on the Richmond Highway Corridor. Tour the building and enjoy complimentary food and beverage!



Where: 9142 Richmond Highway,  Fort Belvoir, VA 22060 (Map)
When: Thursday, July 27, 4:00pm-7:00pm


Community Bulletin
 








7/15 Join GSH for a Virginia wine and beer tasting with hors d'oeuvres on July 15, 2017 from 4pm-7pm at historic Cedar Knoll in Alexandria. www.goodhousing.org/cedarknoll

7/25 GSH Young Professional Group Kickoff Event:  Calling all young professionals! The GSH Young Professional Group is an ideal opportunity to engage in professional development, networking, and community service! Join us at our kickoff event at Fair Winds Brewing from 7-9pm to learn more about this new initiative. We'll be collecting school supplies for our students at this event as well. Learn more here: http://www.goodhousing.org/event/gsh-young-professionals-group-kickoff-event/

7/29 Friends of GSH Tour: Have you ever wondered what our apartments look like? Would you like to understand what kind of services we offer in the community? We are offering a tour of our offices, our service area and our properties. https://www.eventbrite.com/e/friends-of-gsh-tour-tickets-34668243650






Today until 7/31 Neighbors Helping Neighbors Food Drive: It's time for the annual Mount Vernon "Neighbors Helping Neighbors" community-led food drive, organized by teens at Saint Luke's Episcopal Church. West Potomac graduating senior Will Shute and rising junior Khloe Krizek are the lead coordinators for the drive that lasts through July 2017.

The teens have organized volunteer street coordinators to solicit and receive food donations in their neighborhoods.

Got a donation?

Email [email protected] to arrange a drop-off or pick-up. 

THANK YOU, SPONSORS!
Annual Sponsors

 



 






Summit Sponsors


Business Roundtable Sponsors





 The Southeast Fairfax Development Corporation | (703) 360-5008| [email protected]| www.sfdc.org
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