30th Annual Go West Summit

Salt Lake: Utah's Urban Getaway to National Park Adventure

Seven national parks and 45 Utah state parks within a 3-5 hour drive makes Salt Lake the western access to adventure.

Between the beautiful red cliffs, the vast, open countryside and even the beautiful lakes, there is something for everyone. Some of the best attractions in Bryce Canyon Country are the unique landscapes. Visit the beautiful red cliffs at Bryce Canyon National Park, hike among the unique rock formations of Capitol Reef National Park or climb your way through Grand Staircase Escalante National Monument. Want to experience it all? Take a drive down Scenic Byway 12, Utah’s “All-American Road.” As you explore southern Utah, you’ll see mountain meadows, slick rock canyons, red rock cliffs, pine forests, alpine mountains and quaint rural towns. The stunning scenery of Bryce Canyon Country truly makes these trips life changing experiences.

Imagine a place where the colors will astound you. Where the trails are endless and the views are elevated. A place that has big city amenities but a small town feel. Imagine a place where you have endless ways to disconnect yet equal reasons to reconnect.  That place is the St. George area & Zion National Park. Our goal at the St. George Area Tourism Office is to help you find and create itineraries that visitors will talk about for years to come! The towns of St. George and Springdale/Zion National Park have quality lodging properties, restaurants, art galleries, and shopping-all with a view! www.visitstgeorge.com

Coming up...

Stay tuned for information on FAM trips, Adventure Day trips, deadlines, appointments, and other important information. What's the easiest way to get the most updated information? Follow us on social media to stay connected!

2018 Registration Information and Dates

Registration is Open!

Supplier Registration Information Primary Delegate: Standard Registration - $2,595 Buyer Registration Information Primary Delegate: Standard Registration - $195

Primary Registration Package Includes: One Delegate Badge • One Set of Appointments • Reduced Rates at either the Hilton or the Radisson • 1 Breakfast, 3 Lunches, 2 Dinners • Delegate Profile Directory • “Best of the West” Itineraries • Complimentary or Reduced Adventure Day Rates • Buyers Invited to Participate in Salt Lake City Hotel Site Tour

Register Here

Become a Sponsor!

Go West Summit offers a wide variety of pre-packaged sponsorship options. Take advantage today and increase your company's reach at the Summit. We also are able to customize sponsorships to your company's interests and needs. See what we have to offer on our 2018 Sponsorship Menu. If you are ready to sign up for a sponsorship, email lexie@itm.travel Registrants enjoy even better sponsorship rates!

Heighten Your Visibility!

Each year we distribute a resource manual to all of out attendees. This manual not only contains important event information but it also has the company profiles of every delegate at the conference. Our delegates refer to their manuals throughout the event and months after, making it the perfect place to leave a lasting impression with an advertisement. Prices start at just $95! View our rate sheet to see all of the options, as well as important information and deadlines.    Contact lexie@itm.travel if you are interested in advertising with us. Registrants enjoy even better ad rates!

Your Return on Investment

For the past three decades, Go West Summit has been able to bring in approximately $4 billion in business to the western United States. The visitation and financial data from our post-event survey have been processed and the results are absolutely stunning. If you weren't already convinced that Go West is an event where business actually gets done, the stats on the right will make you a believer!   12,456 individual business meetings were scheduled through our CAMSYS appointment-matching software in addition to the networking opportunities outside of Marketplace. Both evening events scored excellent on both food and fun but attendees were also thankful that both suppliers and buyers are always sharing shuttles, and dining together. 90% of the respondents said the appointment process was easy to complete. We are going to be changing the way media receives appointments this year. Media will be able to select appointments. However, if a buyer or supplier does not want to meet with any media, they can choose to "opt out" and will not be scheduled any appointments with media. 97% of attendees are interested in returning to a future Go West Summit. Our National Parks Service roundtable discussion on education day received great interest for a follow-up session, so we are working hard to make that happen. Additional results will be shared in future newsletters but the data will provide a source for direction and positive growth. Thank you to all those who took the time to share their thoughts and information.   In 2017 we had... 340 suppliers representing 301 companies 192 buyers representing 23 countries How many travelers were produced from the 2017 Summit? Results from our survey indicate that over the 18 months following Go West 2017, buyers are expected to bring 4,934,915 visitors into the US directly because of the show. How much business was booked on the show floor in 2017? Buyers signed contracts on the floor worth $17,656,369. Up approximately $10,000,000 from last year. What is the dollar return on investment (ROI) for GWS 2017? Go West will result in a stunning $208,860,750 in business over 18 months following GWS 2017.