March 13, 2018 | ISSUE NO. 24
Welcome to the Clarion Mariner! Designed specifically for marine dealers and distributors, as well as boat builders and marine enthusiasts, this bi-weekly online newsletter is the perfect source for the latest Clarion news, market activities, and industry developments.   
Are You Ready for "Wake Jousting"!?
Austin Keen Jousts Captain Kalon on Wakefoil in New Video


Clarion Marine Ambassador Austin Keen has always been able to master any board sport, evidenced by this World Champion Skimboarder becoming the most recognizable rider in the worlds of Wakesurfing and Wakefoiling. Clarion not just identifies with this kind of versatility, but encourages it too! So, it's not surprising that Austin quickly took to a new sport recently invented by the Clarion Marine marketing team: Wake Jousting.
 
Last Friday, Clarion Marine released the first look of this new sport, and the video has raked in a collective 90K views over its first weekend across Austin's Instagram and Clarion Marine's Instagram, Facebook and YouTube. Like many other Austin videos, Clarion tapped the skills of videographer Danny Kim to create a narrative that showcased the fun nature of this extreme sport.
 
Thanks to the support of Liquid Force and Wakefoil, our riders had the best gear to ride on, supplied with perfect waves behind dual Axis Wake Boats. 

More to come: Stay tuned for the release of our EXCLUSIVE Behind the Scenes video, where you'll see what really went down on our other boats!
Clarion Sponsors Successful WSIA 2018!
Correct Craft Director Wins CMS4 
and Signed Austin Keen Board

 

More than 200 watersports industry professionals returned to Steamboat Springs, CO for the annual WSIA Summit, February 27-28, to promote and protect the future of towed watersports. With events focusing on safety, risk management, advocacy and participation, the Water Sports Industry Association (WSIA) had another successful year supported by Clarion, the longest-running audio sponsor of this esteemed event.

To honor the event, Clarion donated the award-winning CMS4 source unit, and a signed version of Austin Keen's Liquid Force Pro Model. In a random drawing, Director of Sales & Marketing at Correct Craft, Thomas Bates, came away with this powerful prize pack. Clarion is honored to join this break-even event designed to protect watersport activities. You can expect to see Thomas Bates as Clarion Marine's new sponsored Wakesurf athlete in 2019.

"Dare to Compare" Challenge at Fred Hall Show!
Clarion Marine Showcases Interactive Display and a 
Blind Test Booth at Popular Show in Long Beach, CA


Last week, March 7th - 11th, Clarion joined the world's largest sport fishing show with an interactive outdoor display at the Long Beach Convention Center. Over five full days of events at the Fred Hall Show, more than 20,000 visitors passed through the halls of the convention center. Many stopped by Clarion's exhibit and test booth, including fishermen, boat owners, and marine enthusiasts, some of whom talked passionately about marine audio.

With a highly-trafficked booth between two pavilions, Clarion challenged the visitors to blindly compare Clarion's new 6.5" CMQ1623RL speaker with a competitor's 6.5" speaker. Each participant was provided a tablet with a pre-loaded survey to complete listening evaluations in a simulated marine environment, before evaluating the cosmetics and design of each de-branded speaker. The challenge was designed and conducted by a 3rd party agency to assure complete impartiality and verifiable results.

Keep an eye out for the unveiling of the detailed results of this blind product test in the next few weeks! Hint: The CM-series 6.5" speaker set pulverized the 2X more expensive competitor model when it came to design, performance and installation!

Your Defensive Line-Up
Clarion Marine Product Family Advertised in Top Publications!


Do you subscribe to PASMAG or Professional BoatBuilder Magazine? Clarion Marine is showcasing the top marine products in a new full-page ad in these two top industry publications.