It won't matter how many great ideas and case studies you have in your article. If the opening paragraphs aren't riveting, readers won't likely go further. David Rosenbaum shows how to stimulate readers at the beginning of an article and keep them reading. He uses real examples, two of which ended up in the Harvard Business Review.

For content to be truly compelling, it must offer a new and better way of doing things. But sometimes aspiring thought leaders take shortcuts to novelty, for instance by speculating about what might be. Far better to be authentic and underpin a prescription with examples that have been proven to work,  as Tim Parker explains.

Bloom Group turns expertise into recognition and revenue.

We help firms and individuals become thought leaders. We work with clients to develop thought leadership strategies, conduct research, create compelling content, get published in top-tier journals, write bestselling books, and present at prestigious conferences.