Preparation Required
1. Gather and organize credible information.
2. Outline a clear change road map in advance.
3. Provide information to "C" prior to your meeting.
4. Be prepared for critique of data.
5. Structure your communication in a logical and linear format.
6. Incorporate validated supporting studies.
Example
Speaker
"Based on what I have read, research indicates it would be seriously prudent to consider product #018, because of its consistently superior filter system. Please see attached report. What findings do you have to approve or disapprove the launching of such a different type of product?"
"C" Response
"I have done considerable analysis already on this potential product. I will review your information next week and provide you with a detailed analysis of the pros and cons."
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