Switch Up Consulting, Communications & Public Relations

Planning Messages, Goals, and Objectives

Tip of the month: Figure out what to say about your business, when to say it - and why

Greetings! As a subscriber, I hope you find value in these messages. Please contact me for more public relations support for your business.  With kind regard,  Jennifer Ferrero, APR www.switchupinc.com jennifer@switchupinc.com 509-795-0978

Consider for a moment - proactive vs reactive public relations

Does your style of dealing with public relations help or hurt your business?

Dealing with missed opportunities with customers  Employees with bad attitudes or situations Crisis communications Negative media coverage Lack of attendance at events Low support for initiatives Stress and confusion Understanding who you serve Understanding what they want from your business A consistent experience for customers Planning continual, ongoing outreach and communications Positive media coverage Great feedback from customers  Attendance at events  Higher sales and retention

Email marketing class

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Memberships and affiliations

Switch Up Consulting | jennifer@switchupinc.com  http://www.switchupinc.com