We love being in the Ballard Historic District and we really feel like we're part of the neighborhood. Our business neighbors and our patrons have become like old friends and we frequently interact outside of the work day. We also live in Ballard and our son goes to school here, so we share friendships with many other parents, some are customers, some are also local business owners. Many of these friendships are a direct result of our continued interaction with the Ballard Alliance (formerly the Ballard Chamber) over the past 15 years.

In 2002, we saw an opportunity for high quality, hand made European shoes and accessories that wasn't being served at retail. We also felt that personal customer service was key to the sustainability of any business. With our unique combination of fashion and urban functionality, we developed a following for having products that weren't seen at other stores. Fifteen years later , the marketplace has changed dramatically yet our commitment to customers remains. Whether online or in-store, we do our best to make the customer experience our top priority. 

Value. As we import many of our products directly from factories in Italy, Spain, Portugal and elsewhere, we avoid many of the expenses involved with traditional distribution and marketing. The construction, fit and finish of our products easily compares with bigger brand names without incurring the markups associated with wide distribution and sophisticated advertising campaigns. While you may not recognize some of our brands, customers see the quality and recognize a good value.  In 2014, we introduced our own re-souL collection which has been well received and we continue to sell exclusively in our shop and on-line.