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The treatment of cancer requires a true integration of service and innovation. Flagler Investment Healthcare not only looks at the overall healthcare ecosystem, but purposefully creates synergies between internal practices and incoming tenancy. The center for comprehensive outpatient cancer diagnosis represents oncology excellence in the new habitat of healthcare.
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FI Healthcare Analytics uses a proprietary ranking system that combines the following Key Performance Indicators (KPIs) to identify the most desirable zip codes in the Country: access to medical care, CPT, DRG and ICD for hematology and oncology, current and projected, physician need for these specialties. According to this methodology, the Bethesda East median national percentile score is 96.63, indicating that the Asset’s PSA as a whole scored better than 96.63, percent of markets nationally.
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With 670 physicians in more than 40 areas of specialty a hospital staff of more than 2,500 employees, Bethesda Health offers:
- Comprehensive cancer care. - Center for Advanced Robotics and Urology Care. - Comprehensive array of services, from inpatient diagnosis through rehabilitation. - Multidisciplinary, individualized care. - Educational programs and support groups.
As part of the growing healthcare network, Bethesda Health will now benefit from a joint venture with Baptist Health. This will enhance the already unique capabilities in cancer treatment, including the impressive proton therapy center.
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The Growth of Oncology
Good or bad, Americans today are experiencing a new type of healthcare footprint. The surge of investment towards innovative treatment facilities and retail healthcare settings are creating a desirable expansion for many providers. Many specialties are seeing an opportunity to become further specialized and create synergies within their practice. Oncology, as a practice, is no exception. Once a field that was synonymous with death, is changing the perception as patients are living longer than ever as survivors of cancer. According to the National Institute of health:
- 50% of all cancer patients will receive chemotherapy.
- In 2020, there will be 18.1 million cancer survivors, 30 percent more than in 2010.
- The annual cost of cancer care is $157 billion. (in 2010)
- Growth and aging of the U.S. population are the primary causes for increases in cancer.
- More than 1.6 million people are newly diagnosed per year.
While we see a growth in cancer diagnosis, largely based on the looming baby boomer population, we are seeing some interesting facts: mortality rates trend downward and number of survivors are increasing. As technology advances and patients are living longer, facilities must adapt to the new and unique requirements of cancer patients. Research by the advisory board company and National Cancer Institute have shown that by 2020, cancer care may reach $207 billion. This cost directly correlates to the 28% increase in new cancer center in the previous three years by health systems.
Traditionally, patients fighting cancer have sought out large or well-known cancer centers in larger cities. However, as the number of patients affected by cancer grow in both size and age, the approach to cancer becomes more personalized and therefore creates a demand for care at the local level. Physician groups and hospitals alike are viewing the demand and responding to create a one stop shop approach that makes treatment easier on the patients and support staff. According to IMS healthcare, over 83% of oncologists are part of an Integrated Delivery Network.
The integrated facility combined with an integrated network would constitute the future of oncology delivery. As per Healthcare Design, to create an environment for the care and treatment of people with cancer requires a holistic and sustainable approach, encompassing empathy, operational knowledge and creative design thinking from the architects, interior designer, engineers, and client team. The new habitat of healthcare combining innovative cancer treatment for new cases and continues treatment and support for survivors will enable patients to feel supported and enhance their ability to heal.
Eli H. Karlin, MD, MBA, is a partner/medical director at Flagler Investment Healthcare and an expert in the realization of new healthcare habitats. He can be reached at ekarlin@flaglerinvestment.com.
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Elizabeth Ahorner
Director of Marketing and Communication
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Flagler Investment Healthcare
One Biscayne Tower
Two South Biscayne Boulevard
Suite 1800
Miami, FL 33131
USA
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