Video marketing has undoubtedly been the hottest marketing trend of 2017 and for good reason. We’re now spending multiple hours per day on our digital devices consuming videos on YouTube, Facebook, Instagram and Snapchat. So much, that we’re seeing consumers cutting cable TV at an alarming rate, social media news feeds updating their algorithms to show more videos and marketers shifting their marketing dollars to video production and marketing.
Matt Pavlick, VP of Marketing at Bell Media, will discuss the explosive growth of online video consumption and how small business can take advantage of this trend to market their business. Matt will break down the many benefits of producing and marketing a video for your business, including the following:
· Improve social media engagement and reach
· Increase website traffic and time on site
· Influence consumers on their path to purchase
· Increase conversion rates and ROI
· Serve as a powerful recruiting tool to attract top talent
Having a video is no longer a want or desire. It’s an absolute necessity for your digital marketing strategy.
We look forward to seeing you at our quarterly Lunch & Learn, presented in partnership between the Pike Road Business Association and OutReach at AUM and sponsored by ASE Credit Union.
**Please note: By registering, you help us ensure an accurate head count for lunch. If you find you are unable to attend, please let us know as soon as possible by emailing info@pikeroad.us.**