The American Dairy Association of Tennessee would like to share some recent dairy checkoff happenings throughout the state. If you have any questions or need promotional materials please contact  Denise Jones at  djones@sedairy.org  or  270.970.4792 .
Role of Dairy in Bone Health Promoted
in the Media
On May 3, dairy advocate and registered dietitian Lisa Sheehan-Smith appeared on WSMV-TV News Channel 4 in Nashville. May is National Osteoporosis Month and she discussed how dairy can impact bone health. Click here to see the segment.

Photo: Lisa Sheehan-Smith (center) discussed dairy and bone health on WSMV-TV News Channel 4 in Nashville.
Anderson County FFA Team Wins Product Competition with Flavored Butters
On April 8, staffer Faye Beach was a judge for the Tennessee FFA Dairy Product Development competition in Knoxville. Tennessee FFA chapters across the state competed to develop the best flavored butter, and this year's winner was the Anderson County FFA.
 
Top Photo: Anderson County FFA members win at the FFA Dairy Product Development competition. From left to right: Ethan Lawson, Analyse Leach, Emma Johnson, Emily Sparks. 


Bottom Photo: The team's winning butter flavors included Herb Parmesan Peppercorn, White Truffle, Lemon Garlic Herb, Cocoa Coconut, Chili Lime, Molasses Bourbon, Bacon Parmesan and Ancho Chili and Coffee. 
New Cooler Increases Yogurt Consumption at Northview Primary School
Thanks to a new glass-front dairy cooler provided through a Dairy Everywhere grant from the ADA of Tennessee, students at Northview Primary School in Sevier County are consuming more yogurt. SUDIA staffer Faye Beach helps school nutrition directors explore ways their schools can enhance and increase dairy sales on the school meal line by upgrading or including new types of equipment. The results are that students are consuming more yogurt from the cooler. Students say that the yogurt is better from the cooler than on the line since its always cold.

Photo: Students at Northview Primary School in Sevier County are consuming more yogurt thanks to the new glass-front dairy cooler.
"Undeniably Dairy" Campaign Launches in May
On May 15, national and local checkoffs officially rolled out "Undeniably Dairy," the multi-year campaign to build consumer trust in all things dairy. Because many consumers are confused by all the conflicting information about dairy, the dairy community is drawing a line in the sand to proactively and proudly tell dairy's story.  This effort aims to bring the industry together as one voice, rekindling consumers' love and trust for dairy. You can participate in this industry-wide campaign by using the Undeniably Dairy logo and hashtag #undeniablydairy on your social channels.
Click here to read an article about the new campaign.