Here is a summary of some of the dairy promotion activities and events across the state in the past month.  For more information, please contact Jennifer Duhon. jduhon@sedairy.org
Dairy Promoted at Vermilion Parish School Board Health Fair
On April 1 in Abbeville, SUDIA co-sponsored a 5K run at the Vermilion Parish School Board Health Fair to help promote Fuel Up to Play 60 (FUTP 60) and dairy. Staffer Jen Duhon provided rally towels, and information about chocolate milk to 200 participants. She also shared information about FUTP 60 with parents, teachers, students and other community leaders. The school superintendent and several school board members were in attendance.

Photo: Vermilion Parish school superintendent Jerome Piyou and staffer Jennifer Duhon provide samples of chocolate milk after the health fair 5K in Abbeville. 
Dairy Celebrated at Valverda Elementary School 
Valverda Elementary School in Point Coupee Parish was rewarded with a Fuel Up to Play 60 (FUTP 60) celebration/pep rally and Saints Junior Training Camp on April 7 in Maringouin. Valverda was a FUTP 60 grant recipient for the 2016-2017 school year and is very active in the program, reaching Touchdown status and having student ambassadors. The physical education coach Sara Taylor helped increase dairy consumption at the school by adding dairy to the daily snack cart. A small refrigerated cooler and cart were purchased with grant funds so that milk, yogurt and cheese are served to students at proper temperature.  

Photo: Staffer Jen Duhon presents a FUTP 60 grant check to Valverda Elementary School.
"Undeniably Dairy" Campaign Launches in May
On May 15, national and local checkoffs officially rolled out "Undeniably Dairy," the multi-year campaign to build consumer trust in all things dairy. Because many consumers are confused by all the conflicting information about dairy, the dairy community is drawing a line in the sand to proactively and proudly tell dairy's story. This effort aims to bring the industry together as one voice, rekindling consumers' love and trust for dairy. You can participate in this industry-wide campaign by using the Undeniably Dairy logo and hashtag #undeniablydairy on your social channels.
Click here to read an article about the new campaign.