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Welcome Air Business Subscriptions
We are delighted to officially welcome Air Business Subscriptions (previously known as Quadrant Subscription Services) to the Advantage family. With this welcome, we are publiciz
ing
an
already-established
relationship between the two companies. Implementation of Advantage began nearly a year ago, with successful conversions already completed.
Located in Haywards Heath, Air Business Subscriptions is a leading service bureau in the UK for both B2C and B2B publishers, and has been in business for 40 years. Air Business Subscriptions is part of the Air Business Group, which is in turn a subsidiary of An Post (the Irish post office).
Air Business Subscriptions manage 400 titles with 3,500,000 subscribers from Publisher clients including The Economist, New Scientist, The Spectator, OK! Magazine, DC Thomson and Reed Business Information.
Welcome (officially,) Air Business!
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AdvantageCS Announces Partnership with SFG
AdvantageCS is pleased to announce the formation of a strategic partnership with SFG, an innovative service and technology company located in Big Sandy, Texas. AdvantageCS sought the partnership in order to provide a full-service solution to membership organizations and publishers, prospects and clients alike.
"More and more of our prospects are asking for a full-service option," says Dan Heffernan, Vice President and Chief Product Manager at AdvantageCS, "especially membership organizations. We wanted to find just the right partner to expand our line of services. We are delighted to work with SFG; they offer just what we were looking for, and their reputation for quality was also an important consideration."
SFG will provide order processing and customer care (including call center, mail order, deposit preparation, and credit card processing), lettershop, and product fulfillment services (including pick & pack, receiving, storage and inventory) for AdvantageCS clients who outsource such services.
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What's your favorite thing about Advantage? Send your answer to
me and I'll add it to the list, found
here.
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EAUG 2017 Brings Together Companies from Eight Countries
Earlier this month, Advantage users hailing from Belgium, France, Italy, Portugal, Denmark, Sweden, the UK, and US gathered in Brussels for our annual European Advantage User Group (EAUG) meeting. The diverse group brought a wide variety of perspectives, resulting in lively discussion both during the sessions and after hours.
The conference kicked off with a welcome from AdvantageCS staff and a round of introductions---a critical exercise for this group. "Our European users meeting is designed to both engage our users in the region and provide an opportunity for them to engage and learn from one another," said AdvantageCS Vice President and Chief Product Manager,
Dan Heffernan. He went on to provide an overview of AdvantageCS: what's new at the company and where we're headed in the coming months. In addition to numerous projects, including
Cider and
Members Advantage, he spoke to specific product updates, such as our recent
Paypal integration. Dan also took a moment to celebrate successes; AdvantageCS has enjoyed profitability and stability for over 24 years. More immediate, various European clients-
DecoProteste,
Alma Talent, and
Aller-have completed large projects, meriting congratulations.
A common thread throughout Dan's presentation was the concept of change. As the publishing industry continues to evolve, AdvantageCS must adapt to changing conditions. We are committed to helping our clients do the same. That's why we invest thousands of hours in research and development-to create products that enable our clients to overcome hurdles and seize growth opportunities.
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FOLIO: Survey Confirms Membership Associations Lack Systems Collaboration
Recently, AdvantageCS was invited to present the results of a survey we'd co-sponsored with FOLIO: magazine on the subject of collaboration between departments at membership associations. The survey was sent to membership associations which have publishing/media concerns. The results of the survey from about 150 respondents confirmed our suspicions that there is, generally, a lack of communication and collaboration between the membership and publishing/media departments at such organizations. The respondents were in agreement that this is detrimental to the mission, and that both communication and data sharing are keys to a common goal of success.
One of the respondents nailed the problem by describing "a culture of silos." Just 14.6% of respondents said that legacy structures in their organizations did NOT impede cohesion. This is a broad problem.
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Industry Challenges Discussed at European CIO Roundtable
Technology leaders from seven different AdvantageCS client companies met in Brussels in early May, just prior to the European Advantage User Group conference. The meeting provided a forum for these executives to discuss current priorities and challenges being faced across the technology and publishing industries.
Attendees presented their observations on what is the highest priority for their respective IT groups, including many challenges that they're facing as they help to build and sustain their businesses. Lively exchanges took place during these presentations as other attendees provided additional insights. On the second day, AdvantageCS facilitated further discussions on the most prevalent topics. AdvantageCS also presented on the broader issue of GDPR (General Data Protection Regulation) compliance that is currently a hot topic for any businesses holding data on European Union residents
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Promotion Bundles
by Molly Mathe
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A new feature, promotion bundles, is available at 2017.5 and allows you to sell a group of items together under a promotion without setting up a package for them. The feature works with the combination of a promotion and promotion choices. When an item that is part of the bundle is ordered under the promotion and non-blank choice, all items on the promotion with the same choice value are automatically added to the order. Likewise, deleting one item from the order also deletes the other items with the same promotion choice.
To enable this feature, at the offer level in the setup dialog of the Promotion Items tab, set the Promotion Item Handling control to "Promotion Bundle." This will then activate the feature across all items of the promotion. Turning this feature on will disallow blank promotion choices on the promotion.
Promotion bundles can contain products, agreements, memberships, and subscription items.
For example, there are 2 bundles in the promotion below - BNDL1 and BUNDLE:
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Have you seen our videos?
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by Paul DesRosiers
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There are times in life and times in business that you just aren't sure what to do next. Maybe the future isn't clear, or the horizon is so wide open that you're not exactly sure in what direction to head. What should you do next? According to author and virtual mentor Michael Hyatt, do the next right thing.
Start with figuring out where you want to end up: what is your goal? Then, figure out the next step: what is the next task to complete to get you closer to that goal? Figure out who you need to assist you in that endeavor: do you need the involvement of anyone else? If so, who? Answer those questions and get started. It's just that easy. When you're not certain what to do next, doing the next right thing will help ensure continued progress towards your stated goal or direction that you want to head.
It's like driving a car at night. You can only see to the length of the headlights, but you still complete the entire journey. You don't know what is down the road. You don't know what is hidden off in the woods, just outside the view of your headlights. Yet you still make it to your destination. Do the next right thing, however short that distance is, and the journey will unfold in due time.
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Check out our blog for the most up-to-date news and information about Advantage. New posts weekly!
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Editor: Cindy Mikol Twiss
3850 Ranchero Drive
Ann Arbor, MI 48108 USA
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