"What Do You Know About Your Audience?" Marketing to Multiple Generations

Roger Pynn, APR, CPRC, co-founder of Curley & Pynn, will discuss communicating across multiple generations and how understanding generational complexities is key to success. He'll look at the role of media and technology in shaping values and why Boomers are Millennials’ biggest challenge. Networking/Lunch: 11:30 am to 12 pm. Presentation: 12-1 pm.