When

Wednesday, February 28, 2018 from 6:00 PM to 8:00 PM EST
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Check-in starts at 5:30 PM 

Where

Westport Library 
20 Jesup Rd
Westport, CT 06880  

 
Driving Directions 

Presenter:  Jeff Seaver

Jeff Seaver runs Seaver Interactive, a website design and digital marketing firm in Westport, CT. He is an accomplished designer and computer expert and has been designing and building websites for over 25 years. Jeff is an adjunct professor teaching at the graduate school level and has written and lectured widely on web design and digital marketing.

Presenter:  Jon Dupree

Jon Dupree runs Calibrate Marketing in Danbury, CT. Jon's experience combines over 20 years in sales and marketing in the B2B world with extensive technological knowledge. He develops marketing strategies for startups and small businesses that improve results and ROI in email, SEO and search and social media, including in-house mentoring and training. He holds an Economics degree from Syracuse University and is a certified ISO 9000 auditor.

Contact

SCORE Fairfield County 
111 East Avenue Norwalk, CT 06851 
203-831-0065 
score.fairfieldcounty@gmail.com 
 

Website Design for Small Business Part 2 of 2: Getting Found and Connected 

A free SCORE Small Business Workshop co-sponsored by The Westport Library 


Part 1 of this series looked at the elements of design, graphics and the user experience for small business websites.
 
Part 2 focuses on practical steps in content development, structure, navigation, keywords and other aspects of SEO (search engine recognition), analytics and integration with social media, email marketing and other channels.

  • SEO for organic search engine results pages (SERPs)
  • Measuring performance using Google Analytics
  • Integrating a website with social media platforms
  • Lead collection and integration with email marketing
  • Local Search and local business listings

 
Free Business Counseling 
 
To get free one-on-one business counseling or learn about other SCORE free workshops, please visit our website. 
SCORE is a resource partner of the U.S. Small Business Administration and is a 501(c)(3) nonprofit association.