The Psychology of Color Edition
The Effortless Executive Blazer


The Psychology of Color in Sales

Large companies have spent fortunes in market research before launching a brand logo and identity. Color affects how people feel about a brand or product. As a distributor, it helps to know what connotations certain colors carry. Knowing the positive feelings associated with colors can help you sell the product better. 

For example, the newest color in our popular Easywear Polywool Blazer is hunter green. Green has traditionally been associated with health, tranquility and nature. As the color of money, it has obvious associations with wealth and the wealthy. Retail stores use it to promote a feeling of calmness and relaxation for their customers. When viewing the color green  a chemical reaction in the brain stimulates harmonious feelings and encourages balance between the body and emotions. All of this facilitates decisiveness.

Our business is to serve other businesses and so when requests for hunter green started coming in it was a good an indicator that hunter green was trending. Where this knowledge will come in handy for you is when you have an opportunity to guide a customer toward a color product that can fill their order readily-or away from a color product you may not have a good source for. 

To learn more about the psychology of color check out the infographic on our Pinterest page .

EcoTex & Earth Day Celebrate a Birthday


Happy Birthday to Earth Day and EcoTex Sustainable Suiting. It's been a little over a year since we introduced our first recycled polyester collection. Ecotex fabric is manufactured from recycled water bottles for environmentally friendly uniform programs that look great and last! Be sure to show it to your eco-conscious clients.

The Sydney Blouse is Now In Stock!


Our newest blouse, The Sydney Sleeveless Blouse, is now available in sleek black. The Sydney Blouses have just been delivered and are ready to ship in pristine white, new sleek black (not shown in catalog) and gray/white or blue/white fineline pinstripes. The pinstriped versions have the classic white peter pan collar and compliment our fineline pinstripe. 


The Sydney Sleeveless Blouse has a refreshing feminine silhouette with lovely details, just in time for spring. Be sure to show your customers The Better Blouse Collection from Executive Apparel. The Sydney Collection matches beautifully with our Oxford Style blouses in the same fabrics and colorways.

DistribuTip: Think in terms of collections. Offer 2 women's garments for every 1 men's garment you show. Check out our recent blog post to learn more
Lisa Denham
Marketing Director, Executive Apparel
I am forever seeking ways to help our distribution team grow stronger and more successful. I welcome your feedback, success stories and cautionary tales. 

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