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Bronte Buzz Village Update
Bronte Village BIA's Monthly Newsletter
April 2017 Edition
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 Reading Guide:
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2017 Bronte Easter EGGstravaganza - Saturday April 15
Spring is finally coming! It's time to get out of the house and have some outdoor fun!
Once again, the Bronte Village BIA will host its fourth annual Bronte Bunny Trail - Easter EGGstravaganza for the kids and families.
The festivities will be kick off at the Bronte Heritage Park Gazebo at 10am Saturday, April 15 when kids and fam
ilies have an opportunity to come on down and visit during a Meet and Greet with the Easter Bunny. At 11:00 am the Easter Bunny will lead a parade from the park up to Bronte Rd. up the Bunny Trail along Bronte Rd. and Lakeshore. Participating businesses will display pink and yellow balloons. Drop in for an Easter treat.
When you are finished the Bunny Trail, do stop and enjoy some great food and drink at our local Bronte cafés and restaurants. You will be warmly welcomed.
Come to Bronte for some fun Easter Saturday. We look forward to seeing you.
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At Home in Bronte, Perspectives & Reflections Public Art Exhibit
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Be part of the
#AtHomeinBronte public art exhibit, Bronte BIA is calling for painters of all skill levels.
Paint your Oakville pride onto a Muskoka chair as part of the
At Home in Bronte, Perspectives & Reflections public art initiative coming to Bronte Village this summer! The
Bronte BIA is delighted to have received an
Ontario150 grant to produce At Home in Bronte - a creative interactive public art and place-making enhancement to
Oakville's Canada Day July 1
st
celebration.
"With the support of the Ontario150 grant program, the At Home in Bronte public art initiative will engage Oakville's youth and diverse community groups while encouraging cultural expression in celebration of Ontario's 150th anniversary." - Kevin Flynn, MPP for Oakville
This project will harness community creativity to tell the story of both Canada and Ontario's history in Oakville through the design and installation of 60 individually painted Muskoka chairs in Bronte Village, Oakville for the summer of 2017
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The Bronte BIA and Town of Oakville invites community organizations, businesses, artists and families to take part by submitting an application to design a Muskoka Chair.
Application deadline: 4 pm Thursday, April 27, 2017
Download the application
here
!
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Bronte Boardwalk - Phase 2
Our Town of Oakville Dept. Parks and Open Space are planning to begin work on 'Phase 2' of the Bronte Boardwalk revitalization project. The approximate limits of this year's work are highlighted in the air photo above. As Phase 1 (done in 2015) caused numerous disruptions and complaints over the summer, the Dept. Parks and Open Space is starting this work before the warmer weather begins to minimize inconvenience. The work has been planned in two phases: (1) Parks staff will begin selective demolition of the boardwalk, and then review existing conditions with invited contractors; (2) complete demolition, and then allow private contractors to build the new boardwalk, based on similar design and specifications to phase one. The project will only impact about 50-60 metres of the Bronte Street frontage. The narrower section that fronts onto the formerly named 'Greb lands' will not be included. Some of the parking spaces will have to be temporarily closed off during construction.
Work commenced March 20 and completion is expected by May 31st.
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Town Economic Update with Mayor Rob Burton
Mayor Rob Burton is pleased to be joining the Oakville Chamber of Commerce for his annual Town Economic Address on Wednesday, April 26.
During the address, Mayor Burton will announce a number of major milestones in Oakville's economic development, new proposals to revitalize Oakville's three business improvement areas and various ways the town is working to foster innovation to grow the local economy.
Attendees are also encouraged to bring their own questions and concerns for a candid conversation with the Mayor following his prepared remarks.
Over the past ten years Mayor Rob Burton has searched for innovative solutions to control growth, keep debt and taxes low, protect greenspace and make investments in community facilities, services and infrastructure.
Visit the
event website to learn more e
vent details and register for the Breakfast meeting.
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Run 4 Lighthouse - Register is Open now!
Runners and walkers of all ages are welcome and will be greeted by music, fabulous food and fun activities. 5K run/walk, 1K and 100M dash options are available.
The
Run4Lighthouse
is the biggest community event and fundraiser for The Lighthouse for Grieving Children
.
This one event will carry Lighthouse for many months to come.
June 3rd 8:30am, See you there!
Click
here to learn more details and register!
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Crime Stoppers of Halton Thanks OTF for $14,800 Grant
On Friday, Oakville MPP Kevin Flynn stopped by Halton Regional Police's Oakville Division to meet with Crime Stoppers of Halton and learn more about its redesigned website. Thanks to a $14,800 Capital grant from the Ontario Trillium Foundation (OTF), made in 2015, Crime Stoppers was able to upgrade the site to better serve residents of the region. Joining MPP Flynn at the event was Mark Emmanuel, the Chair of the Halton-Peel Grant Review Team.
The new website (www.haltoncrimestoppers.ca) provides a more powerful platform to alert the public regarding crimes and safety concerns in the various communities throughout Halton Region, as well as flashing messages from social media accounts, including Twitter and Facebook. The site acknowledges various partners who provide support to Crime Stoppers of Halton and the local businesses and organizations that have contributed towards Crime Stoppers, helping it to promote ongoing efforts to combat crime.
Click
here to learn more about the news!
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Looking for Volunteers for Oakville's Canada Day
Volunteers are needed to provide assistance with programming and logistical operations, and offering hospitality to our guests in areas such as Bronte BIA Hospitality Booth (Information and Merchandise), Vendor check-in, parking, performer check-in and liaison, set-up, tear-down, and more. Please contact us to discuss options!
Volunteering is a great way to give back to your community. It puts you in the centre of things and gives you the ability to really make a difference and meet great people with the same vision...a vibrant, beautiful, and very livable Bronte Village community.
High school students seeking volunteer hours are very welcome to apply. It offers a great experience for your future to learn to work collaboratively as a team to accomplish a major task. Some of our best ideas come from volunteers.
Residents or students wishing to volunteer their services in the planning and execution of the event, or on the day of, please contact Cathie at the BIA office at
communications@brontevillage.net . Any help would be greatly appreciated!
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Upcoming community events in Bronte Village
Check out our community events in April on our community event calendar
.
Bronte BIA and its 200+ members are always preparing activities that will suit you.
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Business Gas Station - Social Video
If you search "2017 social media trends" on search engine, I believe you will find Video marketing on most of the versions.
Social Video = Social Media + Online Video, and Cisco recently predicted that video content will account for 69% of all consumer internet traffic this year.
So today let's talk about how video marketing help small businesses to develop business.
The original article "How to develop a video marketing strategy for small businesses" is published on www.smartinsights.com
.
1. Know your sector and audience
For small businesses, who often lack marketing resources, the easiest way to define and develop your video marketing strategy is to do some research on what kinds of videos are used by other companies in your sector. Once you have a grasp on the general use of video in marketing similar products or services to yours, it's time to think about your own goals, which should power your strategy in general and every single video in detail.
Some examples of video marketing goals:
- Helping customers learn new skills
- Product demonstration
- Building brand personality
- Growing specific sections of your audience
2. Try different video types
It's important that you incorporate different video types into your strategy - it will help you learn which performs best for your business and truly engage your audience.
There are three main types of videos used for marketing:
- Storytelling videos - videos that present the company. This kind of video help customers learn the story behind a brand. Such videos are excellent for building a strong brand and fostering a sense of consumer trust and loyalty.
- Animated Explainer videos - these videos are focused on solving a problem, explaining it in a 'how to' format. This kind of video is great for search engine optimization. (SEO).
- Video testimonials - sharing videos which show third party testimonials are great for building your credibility and showing potential clients that your product or service brings tangible benefits
3. Collaborate with a professional studio
If you have some marketing budget, it's always worth the money to collaborate with a professional studio that will help you produce this important video marketing tool.
If your budget is limited or someone in your team is able to create professional videos, the web is actually full o
f
free or paid tools
that can help your team to create videos and animations to perfectly showcase your product and brand.
4. Make sure every video delivers a single message
When creating scripts and realizing your video, make sure that every single piece includes a message. This way you'll ensure that viewers leave your video with one specific takeaway that will help them differentiate your brand from competition.
5. Mind the length
One research study
suggests that 20% of users abandon a video after a mere 10 seconds if they don't find it engaging enough. It's your job to make sure that the first seconds of your video count. Additionally, the longer your video, the less likely users will continue to watch it.
Make sure to keep your videos short and to the point. In most cases 60 to 90 seconds will work perfectly - just enough to deliver a piece of meaningful content, offer a few takeaway messages and leave your audience craving more. So the message here is less is more.
6. Include call-to-action messaging
Every single video you make should be there to realise a specific goal. You won't achieve your objectives without making them clear to your audience in the form of a call-to-action - give your audience the next step to follow. Include a call-to-action message at the very end of your video - 'Give us a call for a free quote', 'Visit our website to learn more' or 'Follow us on Facebook/Twitter'.
Developing a successful video marketing strategy takes time, but by trying out different video formats and testing their performance as you go, you'll be on your way to making the most of this innovative medium and finding a space for yourself in the lucrative video marketing industry that's just around the corner.
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Click here to sign up to the Bronte BIA Monthly Newsletter
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Bronte BIA | 905-825-3258 | info@brontevillage.net | www.brontevillage.net
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